Tag Archive | Youtube

Improving your profile picture across social media

Sometimes the smallest details can affect your presence on social media in a positive or negative way. With that in mind, Mashable posted a how-to guide for choosing and profile pictures.

From LinkedIn and Twitter to Facebook and YouTube, profile pictures are a follower’s first point of entry to your online presence.  The photo (or avatar) has to be representative of your persona as well as eye catching enough to draw them in.

Here are some tips:

  • Keep an eye on image-type restrictions.  These vary by site. Some sites may prefer high-resolution file types (like .jpg) while others prefer smaller files (like .tiff or .png).
  • Note any image size/pixel recommendations. Image size guidelines also vary by site.  Some site require different types of images. Facebook, for one, allows you to upload a cover photo and a profile picture.  Good cover photos are wider while good profile pictures tend to be square.
  • Choose images wisely. Note the audience of each social network may vary. For example on your LinkedIn profile, you may want to choose an image where you are wearing a suit or another authoritative outfit. LinkedIn has more of a professional vibe so leave the dog and family photos to your Facebook and Twitter pages.

A profile picture doesn’t have to be an image of yourself. It can be a piece of lab equipment or the cover of your latest publication.  As we always say, it is what you are comfortable with.

For some perceptive, visit TheFacesOfFacebook, an app that gathered all Facebook profile pictures from the beginning on to one page.  The outcome is very interesting.

Link: Guide to YouTube Privacy

Image representing YouTube as depicted in Crun...

Image via CrunchBase

Mashable posted a guide to YouTube privacy settings. It outlines four main areas to take note of when setting up a YouTube profile or channel and how to manage the settings.

Click here to read the entire article.

As with all online platforms, take a close look at the privacy settings. Only share what you feel comfortable sharing.

Some sites frequently change their privacy settings and policies so keep in the loop with these updates.

Mashable’s best video editing apps and platforms

We’ve been posting a lot about low-cost marketing activities that you can do yourself.  One of the most popular activities is videos.  Creating videos can help to publicize you, your book, or your subject area.  The hardest part about videos is editing.  We rarely get things perfect the first time around and always want the finished product to be spotless.

Mashable posted two lists on the topic of video editing.

First, there is a list of editing apps.  These are mobile programs that allow you to edit videos on your mobile device.  Usually, these apps are free and let you add tiny tweaks, like filters and transitions.

The other list is of editing software and platforms.  These types of programs are a little more involved. They require a certain amount of trial and error (and expertise) but the results are noticeably more professional. You can cut and paste scenes, add text, and upload directly to video sites (like YouTube and Vimeo). These programs can be expensive so make sure to investigate the differences in features and buy based only on what you will actually use.

Be sure to look at the videos created by your colleagues in order to get a feel of what others are doing.  Ask around, as a recommendation from someone who knows you is usually the best bet. And if you need any tips, feel free to reach out to us.

Using YouTube Effectively

Image representing YouTube as depicted in Crun...

Image via CrunchBase

Videos are very powerful tool. They are effective at providing information quickly and in an excitingly visual manner. From professional presentation and lecture videos to amateur camcorder videos, YouTube makes it easy to upload and share your videos to the masses.

Mashable outlines how to use videos effectively. By focusing on these 9 tips, you can easily optimize your videos on YouTube.  For example, a video’s impact and visibility can be enhanced by simply filling in description boxes (tags, categories, etc). You can also increase visibility by linking and posting videos on your other social network accounts (like Twitter and Facebook). YouTube has a built-in embed feature that automatically generates the correct code to post your video in a blog or other website.

+ + +

YouTube maintains a blog with more information on posting, trends, and other news.

You can find their help page here, complete with FAQs and glossary.

5 Low-Cost Social Media Marketing Strategies for Authors

Here at Wiley, we endeavour to market your book as effectively as possible. However there is no escaping that the best person to market your book is you!

Therefore, we would like to share 5 low-cost approaches to consider when using social media tools to generate sales for your book as suggested by the OPEN Forum.

1. Blogging. A blog is a good way of creating a central presence for your book. As an author you will have no shortage of content so can use this to maintain a lively blog using it as a place to repurpose your book content, post excerpts, post videos, share progress and updates etc. before and after your book has published. You can also use your blog to collect e-mail addresses and build an e-mail subscriber base. Blog content is also one of the best ways to increase the discoverability of  your book found by the search engines. You can optimise your content on your own, or you can use a service like Scribe to optimise content for you. Alternatively contact us or your marketer for advise.

2. Connect with fans in a meaningful way. Smart use of social media and using your content as an asset can help to build a strong fan base. Sharing content and offering insights based on your experience can also be a good way of building a vehicle for expert advice. By positioning yourself (subtly) as an expert, this can build up  loyal followers by engaging them in a two-way dialogue.

3. Bring your book to life on Facebook or Twitter. Your social media channels can easily become an extension of your book content. Build the anticipation for your book by sharing snippets, updates, progress.  Link any relevant news topics to your book, suggesting how it covers this or could help.

4. Enlist others to help spread the word. Creating a community of advocates to help promote your books can also be an effective strategy for spreading the word, especially if they are well-known in the field. Author Heather Hummel  successfully adopted this approach, developing “powerful friendships and alliances with other authors, which contributed greatly to my success.”

5. Create a video book trailer. Video’s can be a powerful promotional vehicle in helping to convince someone to read your book by teasing content and can help to open up a wider audience through the use of YouTube. In addition to posting and tagging your trailer on YouTube, you can also post the video to other social media sites like Facebook and Twitter. Also, posting to relevant groups on LinkedIn could also raise interest however be sure to only post to groups that you are a member of to avoid the hard-sell. Videos do not have to be big-budget extravaganzas, a simple low-budget home movie can be just as effective.

See our previous post on using book trailers as a calling card here.

Source: OPEN Forum

5 Best Practices for Creating Viral Branded Videos

5 Best Practices for Creating Viral Branded Videos

There has never been more opportunity for marketers to generate creative video campaigns that go viral. YouTube recently noted that more than 500 years worth of YouTube videos are watched on Facebook every day, and 700 YouTube videos are shared on Twitter each minute.

And yet, going viral still remains an elusive outcome for the vast majority of brand campaigns. What’s missing?

While many people have an opinion about what causes videos to go viral, there is now a growing body of knowledge based on publisher data analysis, YouTube trends and academic research that can help marketers understand what viral marketing is really about. Here are a few great insights to consider when creating a brand video that will thrive on the social web.

Read more: