Tag Archive | wiley

How to navigate ethical challenges in scholarly publishing

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Wiley Exchanges is another one of our resources for authors. Recently, Exchanges posted some new content focusing on this week’s release of Best Practice Guidelines on Publishing Ethics: A Publisher’s Perspective, Second Edition, an update to the Wiley publication ethics guidelines first published in 2006.

The aim for these guidelines stands as support all those involved in scholarly publishing with a summary of best practice guidance from leading organizations around the world.

Navigate the ethical challenges in scholarly publishing via Exchanges highlights of the updated guidelines titled Top 10 tips for navigating ethical challenges in scholarly publishing here.

Additionally, read Best Practice Guidelines on Publishing Ethics: A Publisher’s Perspective, Second Edition, in full, here.

You can subscribe to updates via email or RSS feed or follow Exchanges on Twitter.

Interview with Larry Myler: Engaging via Twitter

@LarryMyler

Larry Myler is the founder and CEO of By Monday, Inc., a consulting firm that specializes in making strategy work in the real world. He is an entrepreneur with seven start-ups under his belt. Over the course of his 33-year career, Myler has helped others improve their businesses by consulting and training for leadership teams and employees in interpersonal communication, profit enhancement, organizational efficiency, survey research, and more. Past clients include AT&T, Shell Oil, Lockheed Martin, and Ford Motor Company. Myler holds an MBA (with international emphasis). He is also the author of Wiley title, Indispensable By Monday a book about what makes an employee indispensable.

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WriteForWiley: Greetings Larry, thanks for joining us. We really enjoyed your December Forbes article on self-promotion and digital marketing; we’re excited to further tap into your expertise, specifically regarding Twitter. Let’s start at the beginning, when did you join Twitter and why?

Larry Myler: I joined Twitter on September 8, 2009, because I wanted to increase my social media presence and reach out to people to share thoughts on business strategy.

When you started using Twitter what were some of your goals? Have those goals changed? 

Larry: One of my goals was to transmit information about my blog at forbes.com called “There’s A Strategy for That.” I’m still learning a lot about Twitter and recently have started taking advantage of Twitter as a networking tool. It’s a lot less structured than LinkedIn, but it’s amazing how accessible people are on Twitter.

How do you define Twitter? 

Larry: I suspect Twitter has different meanings for people depending on how they use it, but for me Twitter is a virtual casual encounter. In business, we have all had occasion to transact business or get a foot in the door because of a casual acquaintance. With Twitter, we can experience that chance meeting with people all over the world.

Describe your process for generating content. Do you have any guidelines for a target number of tweets per day?

Larry: No. I’ve been told that the most important thing about getting followers is, “Don’t be boring.” If I forced a certain number of Tweets each day, I’m sure that would be boring.

I have some basic content set up to post automatically, and beyond that I tweet when something I’m doing seems “not boring.” It’s taking me a while to get into the habit. There was no Twitter for most of my life, so it does not always occur to me to Tweet things. It’s a learning process.

My Twitter goal for 2014 is to Tweet more at live events. So, stay tuned!

What is the greatest Twitter accomplishment?

Larry: Twitter is instantaneous. It isn’t always accurate, but it is fast. The right content with the right hash-tag can touch thousands of people within minutes. That is powerful.

What are the least successful campaigns/Tweets?  What did you learn from these less-successful endeavors?

Larry: As I said above, being boring is a “FailWhale.” If I want folks to read my forbes.com blog, or respond to me, my Tweet has to be interesting, offer them something they want to learn more about. I’m not sure how sexy I can make business strategy, but I try.

We haven’t yet tried to initiate a Twitter Trend, but our company’s new app is almost ready to beta test, so maybe we can do something with that.

How do you measure follower engagement?

Larry: I like to get @replies. Many people I follow have automated messages. Those are fine, I use them too. But an @reply is almost always an original Tweet. When I get those, I try to respond pretty quickly.

I also like to see my Tweets favorited, especially if it links to my blog. That means they are going to read it, and are saving the link for when they have time.

If I Tweet out a link to a new article, and it gets favorites and @replies, I know I’ve struck a chord. Definitely “not boring.”

Has social media influenced your business?

Larry: It is all-encompassing. We use social media. Our vendors use it. Our customers use it. Our customers’ employees use it. Social media is to business today what the telephone was to business in the early 20th century.

Overall, do you think Twitter changed the way business is done?

Larry: No. Business is still a value exchange. Twitter doesn’t change that. But Twitter makes the world smaller so we can do business without borders and boundaries.

Often authors find it hard to balance personal accounts and a professional brand.  Does the line between @LarryMyler and @ByMonday ever blur? How do you separate personal from business?

Larry: There is a lot of blurring since @ByMonday is my business and the content for ByMonday basically comes from me too. But @LarryMyler is a lot less boring than @ByMonday. I can tell because I have more followers!

Do you have any dos and don’ts of Twitter?

Larry: Do Tweet live events. Do Tweet personal as well as professional posts. Do be positive, hopeful and optimistic. Don’t be boring, critical, negative, or political. Actually, most of that speaks to the dos and don’ts of communication in business generally.

Who are you following?

Larry: I actually follow quite a few people. Mostly they are business professionals, editors and writers, academics, and entrepreneurs.

Do you use any Twitter apps or add-ons? 

Larry: Yes I use Tweetadder.

What tools do you find to be the most helpful?

Larry: The automated posting of links to articles is very helpful. Twitter users do not sit around watching their Timelines. They check them off and on during the day, so if I want my followers to see my Tweets, I have to transmit them more than once at different times.

What advice do you have for authors who would like to get started in the Twitter game?

Larry: Writers write. Tweeters Tweet. If you’re going to sign up, follow some people and accounts that appeal to you personally as well as professionally. And Tweet.

Can you recommend some informative books or sites that helped you in the process?

Larry: Most of what I know about Twitter I learned from my admin. I don’t think she’s written a book.

What do you think is the next big thing in social media? 

Larry: I have no clue. Many new social media endeavors are flashes and then disappear, which is why Twitter is so impressive. My CIO said three years ago that the tech world was predicting a decline in Twitter use. It hasn’t happened.

Do you have anything you’d like to add?

Larry: Yes. More followers!

Wiley pilots transferable peer review

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Quiz time! How long would you estimate it takes for a paper to go through peer review?

On average, it takes 80 days per paper or 1,920 hours (according to an article by M. Ware in Publishing Research Consortium). That’s a lot of time spent waiting for a decision. In hopes to alievating this pain point, Wiley is piloting “transferable peer review.” As outlined in a  recent Wiley Exchanges article, this new system will cut down on review time.

Here are a few of the main points:

  • The system allows you the option to preserve and transfer initial peer review, should you receive a decision to reject from one journal and wish to request transfer to another.
  • The review is now able to travel with the article on its route to publication. By reducing the number of reviews in the universe, the aim is to reduce the burden on reviewers, while helping editors to make faster decisions and increase the publication speed.

There are initiatives to take some journals out of the peer review process altogether and detach reviewer reports from publication in a specific journal. Many authors know which journals they would prefer to publish and would rather not be told which journal they should submit. Many authors do not want undesirable journals to bid for publication of their paper.

The system is currently been piloted among nine of our high impact neuroscience titles  and will run for about six months. The results will be used to develop a new process. 

For more information, check out the full article visit the Wiley Exchanges page here.

You can subscribe to Wiley Exchanges updates via email or RSS feed or follow Exchanges on Twitter.

How does amazon.co.jp’s search work?

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When a customer conducts a search on Amazon.co.jp, search results are returned using algorithms which generate a list of books relevant to the search term and then rank those books according to sales ranking (based on total units sold) and availability.

Search Inside the Book Wiley submit as many books as possible for participation in amazon’s Search Inside the Book programme. Participation means when a customer conducts a search on amazon, the search engine searches Amazon’s entire database of Search Inside the Book content to return results based not only on title and bibliographic ‘hits’ but also on ‘hits’ generated by key phrases within a book’s text and table of contents. Research by Amazon has proved a positive correlation between books participating in Search Inside and increased sales.

How can I help to grow sales of my book on amazon.co.jp?

Comment on your own book on Amazon.co.jp On your book’s product page on Amazon.co.jp is a ‘Feedback’ section which includes a link to ‘Author Comments’. This is your opportunity to tell amazon.co.jp’s customer’s about your book in your own words. Use this section to tell customers what your book’s product description doesn’t.

Customer reviews If you have colleagues or students who have read your book you could ask them to write a review of your book on amazon.co.jp using the ‘Customer Reviews’ tool. Please remember that reviews must be an honest reflection of what the reader thought of the book. Customer reviews have been proven by amazon.co.jp to increase sales.

Create Listmania lists The Listmania function on Amazon.co.jp allows experts in any given field to create a list of ‘must-read’ books for other amazon.co.jp customers. By creating a Listmania list, you can include your own book’s alongside other important book on your subject. This will increase the visibility of your books on amazon.co.jp.

What is a ‘Blog’ and what can it do for me?

A Blog (Web Log) is a free and simple way of gaining an audience for both you and your work. It is a regular entry written by you and hosted on a blogging site. Blogs provide news or commentaries on particular subjects and sometimes more personal content, like an online diary. All entries are searchable online and can be read by an online audience. However, they do need to be current and updated regularly, in order to create an interest.

How do I get started? The most popular general blog sites are Blogger (which is powered by Google) and WordPress (who also supply good platform and even a ready made author ‘theme’). The first step is to create an account and select a name for your Blog. It may be a good idea to just use your name, so then it can be related back to your book (and any future books you may write). Both allow you to choose your own template and design, once this is chosen you can “Create Post”. This will take you to a basic page, very similar to an email, where you can start typing, changing font styles and add items (links, pictures etc).

What is the etiquette for blogging? The key is to keep your blogs frequent and try to update regularly. This will help to build your audience who will then return often to read more. It is also best to keep your blogs short yet compelling. This is an opportunity to tell readers what you are writing about and you can even share portions or snippets of your work and invite comments. Also, involve your audience by posing questions and even try commenting on other blogs to generate discussion.

To gain maximum exposure You can always publish a snippet from your blog on your Twitter or Facebook accounts and link back to the full entry on your blog site. You can also feature an RSS subscription button on each of your blog pages, which will give readers the option to be informed when you publish new blogs.

Other popular blogging sites:
http://www.blogs.com/
http://scienceblogs.com/
http://www.blogcatalog.com/
http://wordpress.com/
http://www.typepad.com/

Facebook – engage with your target audience

Facebook is a social networking site where users can add friends and send them messages, and update their personal profiles to notify friends about themselves.

Not just for fun; other functions include event and group pages. Additionally, users can join networks organized by city, workplace, school, and region. This makes it a great way to reach people with specific interests from across the globe.

Follow Wiley Facebook groups in your area – click here to see our accounts

How can I use Facebook to promote my book?

  • Use your status. You can use your status to announce the publication of your book/ article to your friends
  • Post videos. If you have any videos where you are talking about your book or topics covered in your book you can post these on your profile or on groups you are a member of.
  • Post links. Send links to your friends, post them on your profile or add them to group pages. The links can provide more information about your book/journal article to people or about you (if you have your own webpage or blog) or could let people know where they can buy it and review it online.
  • Join groups. Often people in the more technical groups will use other group members as a resource of information. By joining appropriate groups you can help answer questions related to your book and let people know which chapters are the best for them. These may be groups for people in your workplace, society or in a specific area related to your book.
  • Events you are attending. Many conferences now have pages on Facebook, if you are giving a talk you can let people know and provide information about your book. You could also ask the organisers to include information in a notice to event participants on Facebook. The event pages are also a good place to post links, photos and videos from the conference after the event or of previous events if you have any.

If you would like more information please let you marketing contact know.

Use SEO to increase your search engine rank and become return number 1

What is SEO?

Search Engine Optimization (SEO) involves doing everything we can to ensure your book can be found easily via Google and the other search engines. In case you are not familiar, two key elements of SEO are relevancy and popularity.

Relevancy is about the text on the page and other information that the search engine reads.

Popularity is measured by the number of links to a page and the quality of those links. Getting good quality links to your book’s webpage is very important and you can help us with this.

Find out how it works from the Video below

How can I help?

  • Add a URL/link to your email signature, if you need any help with this please contact your marketer
  • Add URLs/links to your profile page on University sites, LinkedIn pages or blogs. These are seen as high value links.
  • Post links in social network sites and to share with colleagues and friends on facebook and twitter (if indeed you are using these for professional purposes). You can do this very easily by using the ‘bookmark and share’ tool on www.wiley.com.

To find out more on ‘how to optimize for search engines’ click here