In response to the popularity of Vine, Instagram (which is owned by Facebook) released its own video application. It is integrated into the already popular Instagram app and will have the a few features that the Vine app does not have. For example, you will be able to take 15-second videos and add filters to each video.
Instagram’s co-founder, Kevin Systrom, posted a full description of this new functionality on the Instagram blog, along with a video.
“Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.”
It seems pretty easy to access if you already use Instagram as a photo-sharing tool.
How can this new application help authors?
Video are an integral part of your self-promotion process. Like with Vine, you can create a short video to show off the front cover to your new book. You can film teases to your longer videos. If you are comfortable with showing a more personal side of yourself, you can use these short videos to pan around your office or home space. But unlike Vine, Instagram videos can be up to 15 seconds and you are able to add filters to jazz up the look of the video.
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You have probably all heard about the new 7 second video app from Twitter, called Vine…but have you thought about ways you can use it?
There are many creative ways you can use this app to promote yourself, your new book or title.
For example you could create a short video to show off the front cover to your new book or create a teaser film to summaries your publication. You could even use it to let your fans get an insight to who you are, what you like doing and who you admire.
It’s all about having fun by creating a short story whilst incorporating a message. How you do this is down to you.
The app is new and therefore gathering a lot of interest so use #firstpost when posting your video to make it more discoverable. Your Vine video can be shared on Twitter and Facebook.
We would love to see your videos so please do share them with us.
We look forward to seeing them!
Vine is a latest social app to hit the scene. Available for both Andriod and iOS phones, it is being described as “Instagram with videos.” Below is a 8 minute video on how to use Vine, with some helpful tricks and tips.
Click here to read Mashable’s list of “11 Vine Hashtags to Keep You Hooked”
Check back tomorrow for a special “Vine for Authors” post.