Tag Archive | video

Mashable’s best video editing apps and platforms

We’ve been posting a lot about low-cost marketing activities that you can do yourself.  One of the most popular activities is videos.  Creating videos can help to publicize you, your book, or your subject area.  The hardest part about videos is editing.  We rarely get things perfect the first time around and always want the finished product to be spotless.

Mashable posted two lists on the topic of video editing.

First, there is a list of editing apps.  These are mobile programs that allow you to edit videos on your mobile device.  Usually, these apps are free and let you add tiny tweaks, like filters and transitions.

The other list is of editing software and platforms.  These types of programs are a little more involved. They require a certain amount of trial and error (and expertise) but the results are noticeably more professional. You can cut and paste scenes, add text, and upload directly to video sites (like YouTube and Vimeo). These programs can be expensive so make sure to investigate the differences in features and buy based only on what you will actually use.

Be sure to look at the videos created by your colleagues in order to get a feel of what others are doing.  Ask around, as a recommendation from someone who knows you is usually the best bet. And if you need any tips, feel free to reach out to us.

The RCUK mandates & what it means for authors

Open Access is an important issue for journals authors.  This is the idea that journal articles should be available for free, with free re-use rights.  The fee to make an article open access is usually paid by the university or funder (and sometimes, the author). This policy is in contrast with journals requiring members to pay to read their issues.

If you are a UK author, you may be familiar with the Research Councils UK mandates.

For those who aren’t familiar, if you get funding from several organizations (MRC, BBSRC, AHRC, ESRC, EPSRC, NERC, STFC), you need to conform to the RCUK Open Access policies.

Here is a video explaining the policies and how to comply with them.

In the near feature, we will be featuring most posts on open access. If you have any specific questions for our experts, please let us know by commenting below or emailing us at authorblog@wiley.com.

Instagram launches Vine-like videos

In response to the popularity of Vine, Instagram (which is owned by Facebook) released its own video application.  It is integrated into the already popular Instagram app and will have the a few features that the Vine app does not have.  For example, you will be able to take 15-second videos and add filters to each video.

Instagram’s co-founder, Kevin Systrom, posted a full description of this new functionality on the Instagram blog, along with a video.

Systrom says,

“Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.”

It seems pretty easy to access if you already use Instagram as a photo-sharing tool.

How can this new application help authors?

Video are an integral part of your self-promotion process.  Like with Vine, you can create a short video to show off the front cover to your new book. You can film teases to your longer videos. If you are comfortable with showing a more personal side of yourself, you can use these short videos to pan around your office or home space.    But unlike Vine, Instagram videos can be up to 15 seconds and you are able to add filters to jazz up the look of the video.

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CNET posted an article about how Instagram video and Vine are two separate pieces of technology mostly because of the different type of user each app will attract (Click here).

CNNMoney focuses their analysis on why Instagram will overtake Vine’s market share (Click here).

TechCrunch outlined the difference between the two apps with easy to read charts (Click here).

New York Times’ Bits Blog pointed out that Facebook is betting users prefer 15 second videos (Click here).

Click here and here to read our previous posts about Vine.

Vine App – Ways you can use it!

You have probably all heard about the new 7 second video app from Twitter, called Vine…but have you thought about ways you can use it?

There are many creative ways you can use this app to promote yourself, your new book or title.

For example you could create a short video to show off the front cover to your new book or create a teaser film to summaries your publication.  You could even use it to let your fans get an insight to who you are, what you like doing and who you admire.

It’s all about having fun by creating a short story whilst incorporating a message. How you do this is down to you.

The app is new and therefore gathering a lot of interest so use #firstpost when posting your video to make it more discoverable.  Your Vine video can be shared on Twitter and Facebook.

The app can be downloaded via GooglePlay & iTunes

We would love to see your videos so please do share them with us.

We look forward to seeing them!

Vine App for Authors

What is Vine?

Vine is a latest social app to hit the scene. Available for both Andriod and iOS phones, it is being described as “Instagram with videos.”   Below is a 8 minute video on how to use Vine, with some helpful tricks and tips.

Click here to read Mashable’s list of “11 Vine Hashtags to Keep You Hooked”

Check back tomorrow for a special “Vine for Authors” post.


Using YouTube Effectively

Image representing YouTube as depicted in Crun...

Image via CrunchBase

Videos are very powerful tool. They are effective at providing information quickly and in an excitingly visual manner. From professional presentation and lecture videos to amateur camcorder videos, YouTube makes it easy to upload and share your videos to the masses.

Mashable outlines how to use videos effectively. By focusing on these 9 tips, you can easily optimize your videos on YouTube.  For example, a video’s impact and visibility can be enhanced by simply filling in description boxes (tags, categories, etc). You can also increase visibility by linking and posting videos on your other social network accounts (like Twitter and Facebook). YouTube has a built-in embed feature that automatically generates the correct code to post your video in a blog or other website.

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YouTube maintains a blog with more information on posting, trends, and other news.

You can find their help page here, complete with FAQs and glossary.

5 Best Practices for Creating Viral Branded Videos

5 Best Practices for Creating Viral Branded Videos

There has never been more opportunity for marketers to generate creative video campaigns that go viral. YouTube recently noted that more than 500 years worth of YouTube videos are watched on Facebook every day, and 700 YouTube videos are shared on Twitter each minute.

And yet, going viral still remains an elusive outcome for the vast majority of brand campaigns. What’s missing?

While many people have an opinion about what causes videos to go viral, there is now a growing body of knowledge based on publisher data analysis, YouTube trends and academic research that can help marketers understand what viral marketing is really about. Here are a few great insights to consider when creating a brand video that will thrive on the social web.

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