Tag Archive | tips

How to market you, and your published content

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Being interviewed by a website, magazine, or even here at the Author Blog can be a great opportunity to boost your profile, your work, and your social media accounts. But what happens after the publish? What you do next can be as important as the content itself. To ensure you get the most out of your time spent participating in an interview, we’ve narrowed it down to four easy steps: post publication promotion can be as simple as A, B, C…

Announce it! Twitter, Facebook, Instagram, WordPress, LinkedIn, Pinterest, Google +, Digg, and StumbleUpon are great ways to share your work to the masses. Easy one-click sharing via these social networking tools is available at the bottom of many websites, including the Author Blog. Use social media to your advantage.

Blog it! If you have a blog, share the interview or guest post with your readers.  Link them to the page and call out some of the major points addressed in the interview.  This will stir up interest and engage readers in what you have to say.

Comment Away! If a post has a bunch of comments, it becomes more discoverable in search engines like Google. When promoting your interview to your social media followers, suggest colleagues to leave comments and leave comments of your own.  Commenting facilitates conversation and makes it easier to engage with your audience.  You can even include your URL link in comments. It’s ok to “horn toot” a little bit!

And finally, Don’t forget to Keep in Touch! Keep in touch with your interviewer and follow up regarding additional opportunities.  There may be situations where the website may plan for a supplementary interview or guest post based on the positive feedback of your previous profile. Interviewers can be great resources as you continue to promote yourself and enlarge your audience.

How to use Tumblr, part 2

Last Wednesday we posted a beginner’s guide to Tumblr.  This week, we are going to follow-up with some additional tips and links for using Tumblr. 

Like most sites, Tumblr maintains their own Tips page.  Among these tips are how to bookmark, instructions on mass editing for tags and posts, using short links, and a keyboard shortcuts list.

You can also view a list of Tumblr Writers.  These links take you straight to individual Tumblr pages. These writers are spotlighted for their impressive pages.  You can get a feel of what others are doing and if this type of activity can fit into your self-promotion plan.

This WikiHow post provides a cheat sheet and a step-by-step guide. 

What Writers Need to Know About Tumblr is a guide from MediaBistro.  Experts say reblogging and tagging are two important aspects of Tumblr.  When you find people to follow, be sure to reblog their posts. Many times, your reblogs will lead someone else to reblog your posts.

Although they may seem targeted towards literary professionals, these tips are not just for fiction authors. Academics can modify tips for their needs as well. There might be a community of physicists or sociologists using Tumblr to connect with colleagues and others interested in their subject area.

 

Mashable: 14 Facebook Tools

Facebook logo Español: Logotipo de Facebook Fr...

Facebook logo Español: Logotipo de Facebook Français : Logo de Facebook Tiếng Việt: Logo Facebook (Photo credit: Wikipedia)

Mashable did a round-up of some lesser-known Facebook functions. Many of these tools are aimed at those who used Facebook Ads and Pages. But some of this information is valuable for authors who use Facebook to promote themselves or connect with friends.

Facebook is a very important site when you are promoting yourself and connecting with your audience. Knowing about these tools and playing around with their functionality will enhance your profile and online presence.

Here are the most important ones to be aware of: 

Browse: This tool filters content that you haven’t seen yet and is related to any topic.  It is valuable if you are looking for new friends, pages, etc.

Export Your Calender:  If you are an avid Facebook Events user, you may have a calender full of conferences, book signings, appointments, and birthdays.  This tool allows you to export Facebook Events to another calender (like iCal, Outlook, or Google Calender) so all of your scheduled events will be in one place.

Facebook Desktop Chat: Many people now use Facebook Chat instead of email, Instant Message programs, or GChat. If you want to avoid going back to your FB page each time a message comes in, use the messenger tool. It pops the chat functionality right to your desktop.

Related, Chat Keyboard Shortcuts: This makes Chat easier to navigate.

Interests: When you add “interests” to your profile, Facebook automatically collects feeds from those key areas.  This is valuable for keeping up with the latest news updates.

View As: If you set privacy guidelines for photos and other status updates based on your friends lists, you can use the View As function to see what they see.

Link: NYT on Twitter for the Twitter Illiterate

Image representing Twitter as depicted in Crun...

New York Times has some very informative tech articles for all levels of expertise.

This week, read an article entitled “Twitter Illiterate? Mastering the @BC’s.” Tech writer Hanna Ingber (@HannaIngber) shares some tips to follow when you start a Twitter account.

The article is broken into 7 sections:

  1. Set up an account
  2. Build a community
  3. Learn the language
  4. Understand the symbols
  5. Tweet like a person
  6. Organize your feed
  7. Tell others

It is very easy to understand and Ingber offers explanations and examples along the way.

Be sure to read the full article, linked above.  There are many helpful tips and some links to prominent feeds like  @CoryBooker, the New Jersey Senator and Newark Mayor who is well-known for connecting with constituents via social media.