It’s Friday, the weekend (and Super Bowl XLVIII) abounds, you’ve got plans… Perhaps you’re off to a party, maybe preparing for an interview, perchance presenting at a conference. The common denominator being you’ve got to keep it interesting. Sound lofty? Au contraire, much of our day to day requires we captivate.
A few weeks ago we spoke with serial entrepreneur (and Wiley author) Larry Myler. We interviewed Larry in regards to his large social media presence. When inquiring how to establish an online presence, he told us his secret which simply put is, “be interesting,” a tenant that in context may have stemmed from social media but in practice is universally applicable.
As enthralling as we most certainly all already are, a few tips never hurt. Forbes conveniently published a ten step guide (complete with sketches), reminding us how to stay fascinating. Check out a few of our favorite tips below:
- Give it a shot: Try it out. Play around with a new idea. Do something strange. If you never leave your comfort zone, you won’t grow.
- Embrace your innate weirdness: No one is normal. Everyone has quirks and insights unique to themselves. Don’t hide these things—they are what make you interesting.
- Do something. Anything: Read. Write. Talk. Build. Network. Play. Help. Create. It doesn’t matter what you do, as long as you’re doing it.
Read How To Be More Interesting (In 10 Simple Steps) in full and check out all of Larry Myler’s tips in our recent interview.
Ever misplace a pair of glasses? Been guilty of searching for a set of keys? Slight memory lapses are common yet to imagine the plight of an Alzheimer’s sufferer is to most, incomprehensible.
Alzheimer Nederland, a Dutch Alzheimer’s group, launched a Facebook campaign to engage younger audiences in the fight against dementia. The tag and photo functionalities of Facebook were employed in the campaign to let people experience, just for a moment, the impact of Alzheimer’s disease in their own familiar surroundings.
Users didn’t even have to Like Dutch Alzheimer’s Facebook page to get the message, instead, the advocacy group partnered with unrelated organizations on Facebook to spread the message, bolstering the confusion, furthering the effect. The effort, which ran in December, tagged random users in photos taken at events they did not attend. The users then received the message: “Confusing, right? You’re now experiencing what it’s like to have Alzheimer’s disease.”
Alzheimer Nederland’s campaign shows how untraditional application of social media can powerfully convey a message, compelling both users and non-users alike to attention; In this case it’s providing awareness, though the possibilities for transcending demographics and platforms are endless.
Craving a vending machine goodie but out of cash? – No fear! The social media-powered vending machine is here.
On Thursday, Canadian telecommunications company Telus made headlines after placing a panda stuffed vending machine in a Vancouver mall. For every shopper who tweeted #HomeTweetHome, Telus donated $1 to WWF Canada, the conservation group, while dispensing a stuffed panda. This whole project was captured on video.
Other companies have participated in similar endeavors. In 2012, Pepsi unveiled a machine in the United States that distributed free drinks to fans who “liked” the brand on Facebook. The same year, South African company BOS Ice Tea unveiled the world’s first twitter-activated vending machine at Wembley Square in Cape Town. The machine issued samples of the Rooibos-based beverage to all who tweeted in the vicinity of the machine.
The companies’ creative take on Hashtag interaction reduces the ambiguity associated with measuring the effectiveness of social media campaigns.
Something to ponder: Do these innovative examples of Hashtag engagement have you thinking outside of the box?
With political scandal on Twitter and cultural revolution on Facebook, familiar concepts are redefined in “The Digital Age.” The resounding influence of social media is testament to the endless possibilities at our fingertips, substantive exemplars of an expansive and burgeoning array of new media.
Earlier this year Clay Shirky, internet expert and author of Here Comes Everybody: The Power of Organizing Without Organizations , was featured on an episode of The Freakonomics Podcast called “Who Runs the Internet?”
In this podcast, Shirky says, “60 percent of adults around the world are now connected to the same communications grid.” That’s roughly 3 billion connections around the world. The potential network of connections is astonishing and daunting. With some helpful guidance, even the most resisting Luddite can reap the benefits of expanding your contacts.
So next time you are at a networking event, look around and think, “Who could I know?” Your next best professional connection could be standing by, ready to link up.