Tag Archive | social media marketing

How to market you, and your published content

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Being interviewed by a website, magazine, or even here at the Author Blog can be a great opportunity to boost your profile, your work, and your social media accounts. But what happens after the publish? What you do next can be as important as the content itself. To ensure you get the most out of your time spent participating in an interview, we’ve narrowed it down to four easy steps: post publication promotion can be as simple as A, B, C…

Announce it! Twitter, Facebook, Instagram, WordPress, LinkedIn, Pinterest, Google +, Digg, and StumbleUpon are great ways to share your work to the masses. Easy one-click sharing via these social networking tools is available at the bottom of many websites, including the Author Blog. Use social media to your advantage.

Blog it! If you have a blog, share the interview or guest post with your readers.  Link them to the page and call out some of the major points addressed in the interview.  This will stir up interest and engage readers in what you have to say.

Comment Away! If a post has a bunch of comments, it becomes more discoverable in search engines like Google. When promoting your interview to your social media followers, suggest colleagues to leave comments and leave comments of your own.  Commenting facilitates conversation and makes it easier to engage with your audience.  You can even include your URL link in comments. It’s ok to “horn toot” a little bit!

And finally, Don’t forget to Keep in Touch! Keep in touch with your interviewer and follow up regarding additional opportunities.  There may be situations where the website may plan for a supplementary interview or guest post based on the positive feedback of your previous profile. Interviewers can be great resources as you continue to promote yourself and enlarge your audience.

Mobile plan brings free Facebook access to US mobile devices

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Good news for Facebook’s 1.2 billion users!

For the first time, Americans will be able to access Facebook on their mobile devices without a mobile data plan. On Monday  T-Mobile, a mobile communications conglomerate, announced that GoSmart, (a T-Mobile subsidiary), would allow users to have free access to Facebook (and Facebook Messenger). The service is predominantly targeted to smartphones but it will also work on more basic devices known as “feature phones.”

For some time now, Facebook has been hoping to boost usage of their site for those who are unable to afford data plans.

Facebook has entered agreements with carriers in India, the Philippines and other developing countries for years. Such deals aim at increasing global internet access and providing widespread accessibility to websites such as Facebook and Wikipedia in low-income countries. However, the exact terms of the agreements with the companies remain unclear.

Chris Daniels, vice president of partnerships at Facebook, said

“Facebook’s mission is to give people the power to share and make the world more open and connected, and we’re delighted that GoSmart subscribers, many who don’t have data access, will be able to use Facebook for free.”

Increased Facebook availability could mean access to previously untappedby-social-media markets. For some time now Facebook has been an ideal platform to engage and reach your audiences. As the pool of Facbook users rapidly rises, one must closely examine if they are using the platform to its fullest; No better time than the present to confirm…

Sound Off: Does Facebook’s new partnerships effect how you look at the social media outlet?

Twitter-Powered Vending Machine

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Twitter activating vending machine from Bos Ice Tea

Craving a vending machine goodie but out of cash? – No fear! The social media-powered vending machine is here.

On Thursday, Canadian telecommunications company Telus made headlines after placing a panda stuffed vending machine in a Vancouver mall. For every shopper who tweeted #HomeTweetHome, Telus donated $1 to WWF Canada, the conservation group, while dispensing a stuffed panda.  This whole project was captured on video

Other companies have participated in similar endeavors. In 2012, Pepsi unveiled a machine in the United States that distributed free drinks to fans who “liked” the brand on Facebook. The same year, South African company BOS Ice Tea unveiled the world’s first twitter-activated vending machine at Wembley Square in Cape Town. The machine issued samples of the Rooibos-based beverage to all who tweeted in the vicinity of the machine.

The companies’ creative take on Hashtag interaction reduces the ambiguity associated with measuring the effectiveness of social media campaigns.

Something to ponder:  Do these innovative examples of Hashtag engagement have you thinking outside of the box?

Best Marketing Books of 2013

This past year saw the release of a wide variety of new marketing books. From “smart” marketing to targeted content and audience segmentation, many new and novel topics were explored between the pages.

Below are a few year-in-review lists. These lists are user-generated, sales generated, or created by website staff. There are some great suggestions next year’s reading list.

Did you read any great marketing books this past year? Post recommendations in the comments section below. 

And as the year comes to a close, it is a good time to reflect on the past 12 months. We hope this blog provided helpful information for self-promotion, social media sites, and publishing.