Tag Archive | Self-promotion

How to use Tumblr, part 2

Last Wednesday we posted a beginner’s guide to Tumblr.  This week, we are going to follow-up with some additional tips and links for using Tumblr. 

Like most sites, Tumblr maintains their own Tips page.  Among these tips are how to bookmark, instructions on mass editing for tags and posts, using short links, and a keyboard shortcuts list.

You can also view a list of Tumblr Writers.  These links take you straight to individual Tumblr pages. These writers are spotlighted for their impressive pages.  You can get a feel of what others are doing and if this type of activity can fit into your self-promotion plan.

This WikiHow post provides a cheat sheet and a step-by-step guide. 

What Writers Need to Know About Tumblr is a guide from MediaBistro.  Experts say reblogging and tagging are two important aspects of Tumblr.  When you find people to follow, be sure to reblog their posts. Many times, your reblogs will lead someone else to reblog your posts.

Although they may seem targeted towards literary professionals, these tips are not just for fiction authors. Academics can modify tips for their needs as well. There might be a community of physicists or sociologists using Tumblr to connect with colleagues and others interested in their subject area.


Read an interview with Gary Vaynerchuk and learn how to engage “5-minutes-more”

In this week’s technology section, NY Times profiled Gary Vaynerchuk.  Gary Vaynerchuk, of VaynerMedia, is a social media marketer and “self-promoter.”

He frequently uses Twitter to connect with current and prospective clients.  According to the interview, he challenged himself to publish 70 Tweets per day and accomplishes this by combining both response tweets and original musings.  Vaynerchuk also planned to interview 365 people in 365 days and post 3 essays per week on Medium.

These types of activities expose Vaynerchuk’s brand and company to a wide variety of ears.

Click here to view a slideshow that goes along with the profile.  Within these pictures, you can follow Vaynerchuk through his 16-hour day. constantly engaging with employees, clients, and others.

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With the workload of one’s university, research institution, or employer, it may seem impossible to follow Vaynerchuk’s lead.  But there may be a few small things you can do.

For example, try to spend a few minutes doing a little bit more.

Spend a few more minutes engaging with your Twitter followers.  Compose some tweets that mention colleagues.

Spend a few more minutes browsing through Hashtags: Vaynerchuk often uses Hashtags to find his audience so you can do the same.  Search for popular hashtags related to your Tweets and add them in.  Become familiar with how Hashtags are formatted.  This will help in the long run.

Spend a few more minutes talking to others.  Vaynerchuk decided to interview “anyone who asked.” Participate in a 5-minute conversation with someone new. Whether this person is a social media/technology-minded individual, a colleague from another department, or just a familiar person you see during your daily commute, you can always learn something new from those around you.  Every person enters a conversation with a different set of experiences and social constructs.  Talking to these unfamiliar individuals may expose you to a novel idea for self-promotion that you were unaware of.

Mashable: 14 Facebook Tools

Facebook logo Español: Logotipo de Facebook Fr...

Facebook logo Español: Logotipo de Facebook Français : Logo de Facebook Tiếng Việt: Logo Facebook (Photo credit: Wikipedia)

Mashable did a round-up of some lesser-known Facebook functions. Many of these tools are aimed at those who used Facebook Ads and Pages. But some of this information is valuable for authors who use Facebook to promote themselves or connect with friends.

Facebook is a very important site when you are promoting yourself and connecting with your audience. Knowing about these tools and playing around with their functionality will enhance your profile and online presence.

Here are the most important ones to be aware of: 

Browse: This tool filters content that you haven’t seen yet and is related to any topic.  It is valuable if you are looking for new friends, pages, etc.

Export Your Calender:  If you are an avid Facebook Events user, you may have a calender full of conferences, book signings, appointments, and birthdays.  This tool allows you to export Facebook Events to another calender (like iCal, Outlook, or Google Calender) so all of your scheduled events will be in one place.

Facebook Desktop Chat: Many people now use Facebook Chat instead of email, Instant Message programs, or GChat. If you want to avoid going back to your FB page each time a message comes in, use the messenger tool. It pops the chat functionality right to your desktop.

Related, Chat Keyboard Shortcuts: This makes Chat easier to navigate.

Interests: When you add “interests” to your profile, Facebook automatically collects feeds from those key areas.  This is valuable for keeping up with the latest news updates.

View As: If you set privacy guidelines for photos and other status updates based on your friends lists, you can use the View As function to see what they see.

Using Instagram, a follow-up


image of Instagram

Related to our previous post about using Instagram, Mashble posted about some other companies that are using Instagram for promotion efforts.  Fortune-500 companies like Nike, Walgreens, Target, and Whole Foods launched successful Instagram publicity campaigns, highlighting their brand and providing their followers with useful information.

The article analyzes success of campaigns based on the post type (video or image), filter-usage, time of day, and Hashtag usage.

For example, research found that pictures are more successful than videos but videos are most successful during “off-hours” (9 PM to 8 AM).

In the end, final tips and thoughts are presented by Sabel Harris, of TrackMaven.

Wiley Exchanges: even more content for authors

Wiley Exchanges is another one of our resources for authors.  Recently, Exchanges posted some new content focusing on publishing trends, promotion, and professional development written by experts.

You can subscribe to updates via email or RSS feed or follow Exchanges on Twitter.

Take Note and Promote: Interview with Dr. Kimichika Fukushima

Dr. Kimichika FUKUSHIMA Dr. Kimichika Fukushima is currently the Chief Specialist at Toshiba Nuclear Engineering Service Corporation in Advanced Reactor System Engineering      Department. He achieved his doctorate degree from Osaka University in the Molecular orbital study of helium atoms in fusion reactor materials. He then went on to be a Senior Researcher in the Theoretical study on the electronic state of antiferromagnetism as well as energy materials and systems.

Dr. Fukushima has written countless papers over the last 30 years for several publications including his paper “CaCuO2 antiferromagnetism using shallow well added solely to atomic potential for generating O2- basis set of periodic molecular orbitals with consideration of coulomb potential in solid in an LDA” recently published in the International Journal of Quantum Chemistry. He was also honored with the Science Award from the Society for DV(Discrete Variational)-Xa.

The following is the next interview in our Take Note and Promote series.  Dr. Fukushima talks about self-promotion, how to get published, and some helpful resources.


WriteForWiley: What’s important for the self-promotion of your papers?
Dr. Fukushima: Through scientific studies, we can gain the deeper knowledge about nature and the technological potentiality. The expansion of recognition is straightforward in some cases, but is indirect in other cases with difficult problems. Previous studies help our study via communities, although the interest is not common to researchers. Information related to a specific theme in papers of journals and reports of meetings/conferences are useful. The information is, however, not easily obtained, because of the tremendous number of papers and reports from researches. Journals for scientific letters or rapid communications as well as abstract magazines have so far been useful, and recently, the search using web service is increasing its role. The problem is how to get the information simply and effectively. One of the important items for the self-promotion is the full consideration on the recognition of nature and the basic role in technology before and during the study. The revealing universal concept results in making strong influence on the self-promotion.

How can you find published articles?
The only certain way to find a published article is the DOI in the form like http://dx.doi.org/10.1002/qua.23146
which directly sends the researcher to the addressed website of the article.

The DOI written in the above form can be found if the author cites the DOI in an abstract of a conference/meeting and his own paper in his communities. Another way is the use of key words in the paper, which are commonly used primary terms in searching for articles. Anyway, what’s important is that the article is worthy to be read.

Did the above items influence on the promotion of your paper?
The Google Search using my full name finds the article published from Wiley with materials in the related international symposium. I have cited this article in abstracts of international conferences and meetings, as well as in subsequent papers. I have further studied concentrating on a basic concept expressed with the primary word appeared in the previous journal and cited the published papers using the primary word as a key word. These procedures are for the deeper study and the announcement of the study.

What do you hope for from publishers?
Short-time peer-reviews of manuscripts with sufficient number of positive referees and rapid publications; publications of mathematical books in front mathematical fields using physical and chemical words which are not for mathematicians; publications of annual reviews and symposium abstracts/proceedings of each scientific field emphasizing questions, answers and comments; publication of selected papers in biology with a note which explains long and complex terms in chemistry and biology.

What were useful books in your studies?
A book of selected problems in the mathematical contest in Hungary for high school students, which blushed up the mathematical sense; a mathematical textbook by Masayoshi Nagata, which gave a mathematical view from an abstract mathematical formalism like the Dirac’s book; a physical history written by Tomonaga, which teaches zigzag processes for advancing science; a book on quantum field theory by Tomonaga, which reviewed an essence of physics.


Let us know your thoughts by leaving us a relpy in the comments box below. 

If you would like to participate in a guest post or interview contact us at authorblog@wiley.com

General tips on starting a podcast

If you have the time and desire, podcasts are a great way to drum up interest in your work.

There are a lot of different types of podcasts. There are audio podcasts and video podcasts.  The content structure can vary. For example, a podcast can be a straight-forward interview format or feature monologues only.  You can create a call-in format or have an interview subject sit with you in person.  You can do a hang-out with your colleagues on Google or Skpe. It all depends on the space and technology available.

Once you figure out the type of program, you will want to brainstorm topics.  Even the most seasoned professionals occasionally run into issues with dead-air. Although these moments of silence are easily editable in the post-production process, it is important to prepare notes and potential talking points for when you start recording.

Just like with a blog, make sure your podcast has a brand and voice.  If you’ve already have a brand on your blog, make sure the podcast corresponds to what you’ve already established.  Your online image should flow through all of the social networks and platforms in order to help make that brand recognizable across the web.

Do your research on software options and read reviews.  Just as we suggested when it comes to choosing blogging software, your colleagues often offer the best recommendations. You will want to get quality microphones and headphones to assist with the initial recording of the ‘cast.  It is important to note that you may already have some of the tools required. For example, many Macs come pre-installed with programs like GarageBand (to edit the audio) and iMovie (to edit video).

Start small.  Aim for a 20 minute podcast and then build up to longer recordings once you are comfortable. Preview it to some colleagues and to others about their experience.

Once you are comfortable with the finished product, use your social networks to promote the recording. LinkedIn, Facebook, and Twitter are all excellent sources of free promotion for your project.

Here are some links to browse about podcasting tips:

– Mashable’s 7 tips to launch a podcast
– Social Media Examiner published a list of 6 tips that includes suggestions by those with already successful podcasts
– Here is a list of reasons not to start a podcast, from BasicBlogTips.com

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Hey readers!  

You can also in the reply box below or email us at authorblog@wiley.com. We’d love to answer any individual questions or address specific topics in the future.