This is the final part of our Online Marketing and Publicity three-part series.
We will be talking about how to market your title After Publication.
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So its been a few weeks or months since your book or journal article has been published? What’s next?
Well, continue asking others to review your title. Check the book page on Amazon and other retailers to make sure everything is up-to-date. Expand your presence to other online sellers.
Inform your readers of updates to your research or new editions of the title. Keep it new and exciting. Keep the audience engaged and maintain your position as a expert in the field.
Discuss your publishing process experience with other authors. By doing this, you may get some helpful tips for next time. It is important to reflect on what worked and what didn’t.
The publishing routine is a learning experience. Once you have perfected these useful online marketing tools, the process will be easier overtime.
This is part two of our Online Marketing and Publicity three-part series.
We will be talking about how to market your title at publication.
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So, your title has been published? Now what do you do?
Well, this phase is very similar to those activities before your book or article is published.
It is important to continue buzz as your title reaches the marketplace. Keep soliciting reviews from colleagues and other trusted industry leaders. Once the title is in the hands of the general population, you can starting asking your readers for reviews. Readers can easily post reviews on sites like Amazon.com. Engage with your customer/ reader base.
If your schedule allows, plan for conference appearances and book signings. Keep track of these events and inform your editor so they can make any required arrangements. Use these events as a networking opportunity and hand out business cards.
Make sure to publicize these events on your social network accounts. You can easily create Facebook events where you can post time, location, and other important information. If you would like a walk through on how to create Facebook Events, just let us know at firstname.lastname@example.org.
This is part one of our Online Marketing and Publicity three-part series.
We will be talking about how to market your title before publication.
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Before publication simply means the time when the title has not hit the marketplace.
It is important to focus your self-promotion on creating buzz around the title.
You can do this in a number of ways.
One way is to reach out to trusted industry contacts or colleagues and ask them to review your title. Online retailers, like Amazon.com, post pages for titles before they reach the market. This means that colleagues can post reviews before the book even comes out.
If you have an Amazon Author Page, you can use this tool to hone the information that appears on your page. Although publishers manage of all the title promotion on Amazon, you can add additional information about yourself and make sure the information is the up-to-date.
Another thing you can do to drum up buzz is to use all of that community building from your social networks accounts. Compose tweets related to the content in the months, weeks, or days leading up to the release of the book. Maybe share an interesting fact from the text or preview pages on Facebook or LinkedIn.
These activities will make people interested in your title. The more they are interested in the book, the more likely they are to buy the book. Sometimes titles do not reach their full potential simply because few are aware the book exists.
Wiley.com maintains several how-to pages that may be of interest to you. One of these guides is the Author’s Guide to Online Marketing & Publicity. This guide (found here), contains some great tips for marketing yourself. When you are publishing a title (whether it be a journal article or book), there are three points at which you need to think about online marketing:
During each of these stages, you will have to focus on different marketing activities and keep different objectives in mind. In this three part series, I am going to highlight each of these phases in the marketing process and explain how to frame your self-promotion activities.
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