Wiley publishes a number of books related to marketing which you may find useful in helping you to understand or find ways you can promote yourself and your publication.
Don’t forget…if you have authored a journal article or book with Wiley, you are entitled to a 25% discount on Wiley books.
Remember we would like to hear from you! If you have a question or a comment to make about marketing, click in the comment box under ‘Leave a reply.’ All readers of the blog will then be able to see it, and you never know someone may find it useful or have a suggestion.
Click on the links below to find out more about these titles:
What You Need to Know About Marketing
by Simon Middleton
Online Marketing: A User’s Manual
by Murray Newlands
Social Media Engagement for Dummies
by Aliza Sherman, Danielle Elliott Smith
Twitter is a free social networking and micro-blogging service that allows users to communicate through brief, frequent posts.
- Create your own Twitter account at http://www.twitter.com
- Follow friends to start receiving their updates. You can find friends, companies, readers and authors on Twitter by searching their user name, finding people on other networks, and inviting by email. Click here to see our accounts.
- Build up a base of followers. Followers are people who subscribe to your twitter page and read your updates. When you have a follower they will appear on your homepage sidebar and your updates will appear on their homepage. Tell your friends, colleagues and readers that you are using Twitter. Why not include this in your email signature along with a link to your book/journal article and any web pages that you have.
How can I use twitter to promote my book?
- Keep your followers updated. Type regular updates into the web box. Updates can be posted as often as you like, as long as the message is no longer than 140 characters. This will appear on your followers’ Twitter homepages. This way, you can keep people updated on your latest publications, research and interests.
- Post URL links for your followers. Post links to your book/article on wiley.com and to relevant web pages such as book reviews on Amazon in the web box. Your followers will be able to follow these links to find out more about your book.
- Encourage users to review your book. Encourage enthusiastic followers to post reviews about your book on websites featuring your publication, such as amazon.com.
- Follow the discussion… Follow your readers and other authors to keep updated on their activities and to discuss interests that might be relevant to your work and publications. You may find it easier to keep track of the Twitter thread on your homepage by using TweetDeck, an application which allows users to organise Twitter into group and topic threads. Go to http://www.tweetdeck.com/beta/ to find out more.
How can my published content benefit from twitter?
Twitter is the fastest growing social network site of the moment with approx 6 million users, and a growth rate much higher than Facebook or MySpace. The added advantage of Twitter over RSS feeds is that users can opt to receive updates via SMS as well as online.
By setting up a twitter feed you will be able to promote your products to a number of new web savvy users. Many users on Twitter enjoy blogging, online shopping, widgets, bookmarking etc. Twitter is a good place to interest new readers in your work and publications, and keep them updated regularly on your activities such as webinars, Editor blogs, article commentaries.
Follow Wiley twitter accounts in your area – click here to see our accounts
Wikipedia is a free web-based encyclopaedia that is openly editable. It is one of the largest reference web sites, and attracts around 65 million visitors per month. Articles on Wikipedia are written collaboratively by an international group of volunteers but anyone with Internet access can write or edit articles.
Get started by creating an account at www.wikipedia.org There are various pages on the site to help you get started. At the bottom of each page there is a link to ‘About Wikipedia’, from there you can be directed through ways in which you can contribute.
Another online encyclopedia that allows contributors is: http://www.britannica.com/