Tag Archive | marketing

Read an interview with Gary Vaynerchuk and learn how to engage “5-minutes-more”

In this week’s technology section, NY Times profiled Gary Vaynerchuk.  Gary Vaynerchuk, of VaynerMedia, is a social media marketer and “self-promoter.”

He frequently uses Twitter to connect with current and prospective clients.  According to the interview, he challenged himself to publish 70 Tweets per day and accomplishes this by combining both response tweets and original musings.  Vaynerchuk also planned to interview 365 people in 365 days and post 3 essays per week on Medium.

These types of activities expose Vaynerchuk’s brand and company to a wide variety of ears.

Click here to view a slideshow that goes along with the profile.  Within these pictures, you can follow Vaynerchuk through his 16-hour day. constantly engaging with employees, clients, and others.

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With the workload of one’s university, research institution, or employer, it may seem impossible to follow Vaynerchuk’s lead.  But there may be a few small things you can do.

For example, try to spend a few minutes doing a little bit more.

Spend a few more minutes engaging with your Twitter followers.  Compose some tweets that mention colleagues.

Spend a few more minutes browsing through Hashtags: Vaynerchuk often uses Hashtags to find his audience so you can do the same.  Search for popular hashtags related to your Tweets and add them in.  Become familiar with how Hashtags are formatted.  This will help in the long run.

Spend a few more minutes talking to others.  Vaynerchuk decided to interview “anyone who asked.” Participate in a 5-minute conversation with someone new. Whether this person is a social media/technology-minded individual, a colleague from another department, or just a familiar person you see during your daily commute, you can always learn something new from those around you.  Every person enters a conversation with a different set of experiences and social constructs.  Talking to these unfamiliar individuals may expose you to a novel idea for self-promotion that you were unaware of.

Read about ways to boost your marketing (from New York Times)

Image representing Facebook as depicted in Cru...

Image via CrunchBase

As part of the New York Times’ Business Day section, you can view a series of articles aimed at small business owners.  Called You’re the Boss, this column features some interesting content that could be valuable for you as an author.

As an author, you essentially need to think of yourself as a “small business.”  You make the decisions on how to present yourself and what steps to take in promote your product (which is you).

On August 8th, the topic was ways to improve your marketing on Facebook. Melinda Emerson (founder of Quintessence Multimedia, a social media strategy and content development company) says you need to be aware of how Facebook algorithms work and how to use them to increase the effectiveness of your activities.  She also points out the importance of not flooding your fans (or customers).

Click here to read the post.

Read these books on marketing; 25% off for Wiley authors

Wiley publishes a number of books related to marketing which you may find useful in helping you to understand or find ways you can promote yourself and your publication.

Don’t forget…if you have authored a journal article or book with Wiley, you are entitled to a 25% discount on Wiley books.

Remember we would like to hear from you! If you have a question or a comment to make about marketing, click in the comment box under ‘Leave a reply.’ All readers of the blog will then be able to see it, and you never know someone may find it useful or have a suggestion.

Click on the links below to find out more about these titles:

What You Need to Know About Marketing
by Simon Middleton

Online Marketing: A User’s Manual
by Murray Newlands

Social Media Engagement for Dummies
by Aliza Sherman, Danielle Elliott Smith

Make the most of Linkedin

LinkedIn is a business-oriented social networking site which enables you to engage with colleagues in your industry, readers and recruiters.

Academia provides the second largest users of the site pipped only to the post by recruiters.

  • To get started, simply create your own account at http://www.linkedin.com/
  • Create/edit your profile information including your CV
  • Connect with people you know – search for friends and colleagues already on LinkedIn. You can also send invitations to people who are not yet members.
  • Join groups. There are lots of special interest and professional groups.

Use Linkedin to promote your book by:

  • Referencing your book or latest articles in your CV – It’s one of your achievements. Reference the content and provide a link – so its easy for them to discover online.
  • Posting URLs for your contacts. You can include it in your “status” or include information on relevant group pages.
  • Follow and engage in discussion. Sometimes people like to post questions and problems. Be a part of the discussion and even post a link to your content (if it’s relevant). There’s nothing shameless in a bit of self promotion!

But how will this affect the marketing of my published content?

LinkedIn is a professional network filled with people looking to network to benefit their career. By setting your profile you can help people that work in the same area as you find out more about your book while connecting with people that might help you when you write your next one.

For more detailed information on online marketing and publicity speak to your wiley contact or click here

Visit LinkedIn and find out more about it here

What is Twitter?

Twitter is a free social networking and micro-blogging service that allows users to communicate through brief, frequent posts.

Get started:

  • Create your own Twitter account at http://www.twitter.com
  • Follow friends to start receiving their updates. You can find friends, companies, readers and authors on Twitter by searching their user name, finding people on other networks, and inviting by email. Click here to see our accounts.
  • Build up a base of followers. Followers are people who subscribe to your twitter page and read your updates. When you have a follower they will appear on your homepage sidebar and your updates will appear on their homepage. Tell your friends, colleagues and readers that you are using Twitter. Why not include this in your email signature along with a link to your book/journal article and any web pages that you have.

How can I use twitter to promote my book?

  • Keep your followers updated. Type regular updates into the web box. Updates can be posted as often as you like, as long as the message is no longer than 140 characters. This will appear on your followers’ Twitter homepages. This way, you can keep people updated on your latest publications, research and interests.
  • Post URL links for your followers. Post links to your book/article on wiley.com and to relevant web pages such as book reviews on Amazon in the web box. Your followers will be able to follow these links to find out more about your book.
  • Encourage users to review your book. Encourage enthusiastic followers to post reviews about your book on websites featuring your publication, such as amazon.com.
  • Follow the discussion… Follow your readers and other authors to keep updated on their activities and to discuss interests that might be relevant to your work and publications. You may find it easier to keep track of the Twitter thread on your homepage by using TweetDeck, an application which allows users to organise Twitter into group and topic threads. Go to http://www.tweetdeck.com/beta/ to find out more.

How can my published content benefit from twitter?

Twitter is the fastest growing social network site of the moment with approx 6 million users, and a growth rate much higher than Facebook or MySpace. The added advantage of Twitter over RSS feeds is that users can opt to receive updates via SMS as well as online.

By setting up a twitter feed you will be able to promote your products to a number of new web savvy users. Many users on Twitter enjoy blogging, online shopping, widgets, bookmarking etc. Twitter is a good place to interest new readers in your work and publications, and keep them updated regularly on your activities such as webinars, Editor blogs, article commentaries.

Follow Wiley twitter accounts in your area – click here to see our accounts

What is Wikipedia?

Wikipedia is a free web-based encyclopaedia that is openly editable. It is one of the largest reference web sites, and attracts around 65 million visitors per month. Articles on Wikipedia are written collaboratively by an international group of volunteers but anyone with Internet access can write or edit articles.

How can I use Wikipedia to promote my book/article? Anyone is welcome to add information, cross-references, or citations, as long as they do so within Wikipedia’s editing policies and to an appropriate standard. Articles that are featured within Wikipedia will also appear in search engine search results. Open ‘selling’ of products on Wikipedia is forbidden but contributing to a subject page using references of content, theory and research from your books is entirely acceptable. Please note that any ‘substandard’ or ‘disputed’ information is subject to removal. All Terms of Use can be found on the main Wikipedia site.

Get started by creating an account at www.wikipedia.org There are various pages on the site to help you get started. At the bottom of each page there is a link to ‘About Wikipedia’, from there you can be directed through ways in which you can contribute.

Another online encyclopedia that allows contributors is: http://www.britannica.com/