Tag Archive | link

Link: Forbes on digital marketing, SEO, and social media

The latest article titled, SEO, Social Media, & Digital Marketing: Don’t Be A Dinosaur, from Forbes’ tackles the issue of early adopters vs. late majorities. Right off the bat it seems this article is not relevant for most of us (who are just trying to promote ourselves) because it closes with some SEO contractor suggestions from contributor Larry Myler

But the reason I share this post is because of the introduction section.  At the top of the page, Myler presents a history of business technology. He highlights the fast hardware innovations since the 1980s (from fax machines in every office to websites for every person). Then readers are asked to find themselves on the bell-curve that ranges from “innovators” to “dinosaurs.” In doing so, readers can gauge their level of comfort and type of digital marketing they should embark on.

As we’ve mentioned previously, your self-promotion and digital marketing should depend on your skill level, interest level, and available free time. This bell-curve and accompanying post provide a great picture of that concept.

Best Marketing Books of 2013

This past year saw the release of a wide variety of new marketing books. From “smart” marketing to targeted content and audience segmentation, many new and novel topics were explored between the pages.

Below are a few year-in-review lists. These lists are user-generated, sales generated, or created by website staff. There are some great suggestions next year’s reading list.

Did you read any great marketing books this past year? Post recommendations in the comments section below. 

And as the year comes to a close, it is a good time to reflect on the past 12 months. We hope this blog provided helpful information for self-promotion, social media sites, and publishing.

Best Twitter Accounts of 2013

Image representing Twitter as depicted in Crun...

As the year comes to a close, many websites released their Best Twitter Accounts of 2013. These lists include authors, comedians, musicians. brands, and actors. 

Here are some lists of note:

With the New Year coming up, there is no better time to dive into the world of Twitter.  

As you browse through the feeds, keep in mind the singular voice of these personalities.  Also take notice how they retweet and share links. Keep in mind how some use images, videos, and .gifs to reach their audience and convey their message. These multimedia tools are very powerful if used in the correct way.

Link: NYTimes on print vs. eBook

 

English: A Picture of a eBook Español: Foto de...

English: A Picture of a eBook Español: Foto de eBook Беларуская: Фотаздымак электроннай кнігі Русский: Фотография электронной книги (Photo credit: Wikipedia)

 

This week the New York Times takes a look at print vs. eBook behaviors.

People are ditching eBooks for print, citing the “feeling of a print book…absorbing and pleasurable.” Researchers even proved that students who use print score higher on exams because of print’s “immersive experience” (as explained in The Allure of the Print Book)

On the flip side, technology companies are trying to develop apps that mimic the print experience while adding value. As outlined in Out of Print, Maybe, but Not out of Mind, the physical design of print books are limited. eBooks can include additional features, like built-in dictionaries.

These two articles bring up interesting points about the “experience” of reading.

  • What are the pros and cons of reading a eBook vs. a print version?
  • Is there really a difference between carrying a devise vs. a bounded bunch of paper?
  • What does the “immersive experience” really mean?

Wiley Exchanges: Interview with Adela Rauchova, on open access

Recently, we’ve been selecting relevant articles from Wiley Exchanges articles to share with our readers.

This week read an interview with Adela Rauchova, open access publication assistant at the University of Edinburgh.  This new role is part of a RCUK-funded project. She talks the purpose of the role, her day-to-day tasks, and the key challenges she faces.  At the end, she shares best practices like informing academics of key policies and the main philosophy of Open Access.

Related Links:

Not into SEO? Learn about SMO (“social media optimization”)

SEO is dead. Long live social media optimization is one of the latest posts from The Guardian’s Social Media Marketing section.

With all of the changes to Google’s algorithms, it is hard to keep track of search engine optimization best practices. Also, there is some debate on the overall benefit of SEO. Tim Anderson referenced a post by Dan Graziano, Android editor for BRG.com, that reported only 13% of Google search results are “organically displayed.” A report from Forester suggested a move towards “localized results” and searching on social media for information.

“At its best, [SEO] means no more than following best practice in creating clear, accessible web sites with intelligible content, meaningful titles, descriptive “alt” attributes for image, no broken links, and the rest of what makes for a high-quality web destination.” 

At times, strictly abiding to SEO principles can make a post less engaging to the reader.  If you are focusing on plugging in keywords instead of creating engaging content, the material will suffer.

As suggested in this article by Anderson, we should be focusing on “social media optimization.”

So what is “social media optimization”?

In a lot of cases, activities may be similar to what you are already doing on Facebook, Twitter, etc.

  • Use hashtags on every Tweet
  • Engage in a conversation instead of broadcasting a message
  • Listen to what others are saying and react
  • Post across social networks

Focus on the content first and then follow the guidelines.  Keep best-practices in the back of your head not only for blog posts and articles but also for social media posts and comments. Align content across platforms and sites to keep your message and voice consistent.

Read an interview with Gary Vaynerchuk and learn how to engage “5-minutes-more”

In this week’s technology section, NY Times profiled Gary Vaynerchuk.  Gary Vaynerchuk, of VaynerMedia, is a social media marketer and “self-promoter.”

He frequently uses Twitter to connect with current and prospective clients.  According to the interview, he challenged himself to publish 70 Tweets per day and accomplishes this by combining both response tweets and original musings.  Vaynerchuk also planned to interview 365 people in 365 days and post 3 essays per week on Medium.

These types of activities expose Vaynerchuk’s brand and company to a wide variety of ears.

Click here to view a slideshow that goes along with the profile.  Within these pictures, you can follow Vaynerchuk through his 16-hour day. constantly engaging with employees, clients, and others.

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With the workload of one’s university, research institution, or employer, it may seem impossible to follow Vaynerchuk’s lead.  But there may be a few small things you can do.

For example, try to spend a few minutes doing a little bit more.

Spend a few more minutes engaging with your Twitter followers.  Compose some tweets that mention colleagues.

Spend a few more minutes browsing through Hashtags: Vaynerchuk often uses Hashtags to find his audience so you can do the same.  Search for popular hashtags related to your Tweets and add them in.  Become familiar with how Hashtags are formatted.  This will help in the long run.

Spend a few more minutes talking to others.  Vaynerchuk decided to interview “anyone who asked.” Participate in a 5-minute conversation with someone new. Whether this person is a social media/technology-minded individual, a colleague from another department, or just a familiar person you see during your daily commute, you can always learn something new from those around you.  Every person enters a conversation with a different set of experiences and social constructs.  Talking to these unfamiliar individuals may expose you to a novel idea for self-promotion that you were unaware of.