A Blog (Web Log) is a free and simple way of gaining an audience for both you and your work. It is a regular entry written by you and hosted on a blogging site. Blogs provide news or commentaries on particular subjects and sometimes more personal content, like an online diary. All entries are searchable online and can be read by an online audience. However, they do need to be current and updated regularly, in order to create an interest.
How do I get started? The most popular general blog sites are Blogger (which is powered by Google) and WordPress (who also supply good platform and even a ready made author ‘theme’). The first step is to create an account and select a name for your Blog. It may be a good idea to just use your name, so then it can be related back to your book (and any future books you may write). Both allow you to choose your own template and design, once this is chosen you can “Create Post”. This will take you to a basic page, very similar to an email, where you can start typing, changing font styles and add items (links, pictures etc).
What is the etiquette for blogging? The key is to keep your blogs frequent and try to update regularly. This will help to build your audience who will then return often to read more. It is also best to keep your blogs short yet compelling. This is an opportunity to tell readers what you are writing about and you can even share portions or snippets of your work and invite comments. Also, involve your audience by posing questions and even try commenting on other blogs to generate discussion.
To gain maximum exposure You can always publish a snippet from your blog on your Twitter or Facebook accounts and link back to the full entry on your blog site. You can also feature an RSS subscription button on each of your blog pages, which will give readers the option to be informed when you publish new blogs.
Facebook is a social networking site where users can add friends and send them messages, and update their personal profiles to notify friends about themselves.
Not just for fun; other functions include event and group pages. Additionally, users can join networks organized by city, workplace, school, and region. This makes it a great way to reach people with specific interests from across the globe.
Follow Wiley Facebook groups in your area – click here to see our accounts
How can I use Facebook to promote my book?
- Use your status. You can use your status to announce the publication of your book/ article to your friends
- Post videos. If you have any videos where you are talking about your book or topics covered in your book you can post these on your profile or on groups you are a member of.
- Post links. Send links to your friends, post them on your profile or add them to group pages. The links can provide more information about your book/journal article to people or about you (if you have your own webpage or blog) or could let people know where they can buy it and review it online.
- Join groups. Often people in the more technical groups will use other group members as a resource of information. By joining appropriate groups you can help answer questions related to your book and let people know which chapters are the best for them. These may be groups for people in your workplace, society or in a specific area related to your book.
- Events you are attending. Many conferences now have pages on Facebook, if you are giving a talk you can let people know and provide information about your book. You could also ask the organisers to include information in a notice to event participants on Facebook. The event pages are also a good place to post links, photos and videos from the conference after the event or of previous events if you have any.
If you would like more information please let you marketing contact know.
What is SEO?
Search Engine Optimization (SEO) involves doing everything we can to ensure your book can be found easily via Google and the other search engines. In case you are not familiar, two key elements of SEO are relevancy and popularity.
Relevancy is about the text on the page and other information that the search engine reads.
Popularity is measured by the number of links to a page and the quality of those links. Getting good quality links to your book’s webpage is very important and you can help us with this.
Find out how it works from the Video below
How can I help?
- Add a URL/link to your email signature, if you need any help with this please contact your marketer
- Add URLs/links to your profile page on University sites, LinkedIn pages or blogs. These are seen as high value links.
- Post links in social network sites and to share with colleagues and friends on facebook and twitter (if indeed you are using these for professional purposes). You can do this very easily by using the ‘bookmark and share’ tool on www.wiley.com.
To find out more on ‘how to optimize for search engines’ click here
Twitter is a free social networking and micro-blogging service that allows users to communicate through brief, frequent posts.
- Create your own Twitter account at http://www.twitter.com
- Follow friends to start receiving their updates. You can find friends, companies, readers and authors on Twitter by searching their user name, finding people on other networks, and inviting by email. Click here to see our accounts.
- Build up a base of followers. Followers are people who subscribe to your twitter page and read your updates. When you have a follower they will appear on your homepage sidebar and your updates will appear on their homepage. Tell your friends, colleagues and readers that you are using Twitter. Why not include this in your email signature along with a link to your book/journal article and any web pages that you have.
How can I use twitter to promote my book?
- Keep your followers updated. Type regular updates into the web box. Updates can be posted as often as you like, as long as the message is no longer than 140 characters. This will appear on your followers’ Twitter homepages. This way, you can keep people updated on your latest publications, research and interests.
- Post URL links for your followers. Post links to your book/article on wiley.com and to relevant web pages such as book reviews on Amazon in the web box. Your followers will be able to follow these links to find out more about your book.
- Encourage users to review your book. Encourage enthusiastic followers to post reviews about your book on websites featuring your publication, such as amazon.com.
- Follow the discussion… Follow your readers and other authors to keep updated on their activities and to discuss interests that might be relevant to your work and publications. You may find it easier to keep track of the Twitter thread on your homepage by using TweetDeck, an application which allows users to organise Twitter into group and topic threads. Go to http://www.tweetdeck.com/beta/ to find out more.
How can my published content benefit from twitter?
Twitter is the fastest growing social network site of the moment with approx 6 million users, and a growth rate much higher than Facebook or MySpace. The added advantage of Twitter over RSS feeds is that users can opt to receive updates via SMS as well as online.
By setting up a twitter feed you will be able to promote your products to a number of new web savvy users. Many users on Twitter enjoy blogging, online shopping, widgets, bookmarking etc. Twitter is a good place to interest new readers in your work and publications, and keep them updated regularly on your activities such as webinars, Editor blogs, article commentaries.
Follow Wiley twitter accounts in your area – click here to see our accounts