Tag Archive | google

Link: Google+ email changes

Mashable posted an introduction to Google+’s new default privacy settings which now allows Google+ users to email without email addresses.  Mashable summarizes the main changes which come with the new privacy default settings along with a handy “how to” manage the settings should you not wish for the increased Google+ accessibility.

Google has promised to alert users via email when they have the option to change their settings as they roll out the feature over the next few days.

As with all online platforms, take a close look at the privacy settings. Only share what you feel comfortable sharing.

Some sites frequently change their privacy settings and policies so keep in the loop with these updates.

What do you think of the the changes to Google+? Handy social media tool or breach of privacy?

Keywords and Lady Gaga’s sunglasses, SEO Part 2

This is the second post in our SEO series.  Written by Anne-Marie Green, marketing manager at Wiley, this post is about the importance of keywords and how to use them effectively.

+ + + 

In my last post, “The good news and bad news with SEO,” I mentioned keywords a lot.  In fact, I was saying “keywords” so much that it was getting downright boring.  I really wanted to stress their importance however. In this post I want to give you more hands-on advice on how to choose keywords for your article title, your abstract, and the keywords section of your article.

With this being said, search engine optimization (SEO) is a moving target.  Google, which receives about 80 percent of online search that takes place, regularly changes its algorithms, leaving us sprinting to catch up.  So, I want to clue you in on a couple more things beyond keywords as they relate to article SEO.

Do you ever browse eBay or etsy?  If so, surely you’ve come across something like this:

<SEO_on_Ebay.jpg>

I’m not saying you’re browsing for Lady Gaga-style sunglasses (and no judgment if you are), but you’ve probably seen these strings of somewhat unrelated keywords stuffed into product descriptions.  Sometimes they’re downright funny.  Well, Google has made updates recently to try to see beyond these strings of keyword bait.  Nowadays, Google is looking for natural connections between keywords and the page (or article’s) content.

So how best to choose keywords? 

  1. Think about what someone might search on to find your article.  The phrase or first 3 or 4 words that first pop into your head may be what you should lead your article title with.
  2. Use a tool to help. You can easily use Google’s Keyword Planner or RankChecker  (you’ll have to sign up for a free registration for these) to find out which terms related to your article’s subject matter are popular keywords or search terms.
  3. Make sure the keywords you choose accurately reflect the content of your article.  This is a no-brainer, but you don’t want to plug in keywords that have really strayed from your article’s content.  Remember those “natural connections” to your content that I mentioned Google is looking for when crawling webpages.
  4. Use the keywords field to your advantage.  Make sure you use this field to your advantage when submitting your paper.  You not only need your keywords from the article title and abstract, but also synonyms.  Is there another name or acronym for a concept, study, compound, etc, that you’re featuring in your research?  Include it here!
  5. Repeat keywords in your abstract in ways that make sense.  It’s important to repeat your keywords in your article abstract of course, but, once again, make sure they are still used in a way that achieves your primary objective, which should be to briefly communicate the content of your article.

I hope this is useful and if you’re interested in the sunglasses, check in with ebay.

Google+ Hangouts On Air – What is it?

Google+ Hangouts On Air – What is it?

The main function of Google+ Hangouts is its free video chat service which enables group conversations of up to 10 people.  It can be used via desktop computers and mobile devices.

Of more interest to you as an author, is the “Hangouts on Air” feature which broadcasts these video conversations live on the Internet.  This means you have the one person who creates the conversation or ‘Hangout’ (they decide what the ‘Hangout’ will be about) and up to 10 guests who are able to participate in the video conversation.  The number of people viewing (not participating in) the broadcast is unlimited.

Watch a video about Google+ Hangouts On Air

This means you can create an on air conversation with your friends or colleagues to talk about your new book/title or anything else of interest, and then invite people to come watch it.

If you are not interested in creating or participating as a speaker of a “Hangout” you can always join a conversation.  This means you can sit back and watch other people’s conversations or debates for free!

For example Rohit Bhargava, the author of ‘Likeonomics’ is having a ‘Hangout on Air’ live tomorrow called ‘Publishing & Beyond: The Future of Content.’  Check out what his ‘Hangout’ will be about here.

If you can’t attend it then no worries, video conversations are recorded and are available on Google+.

See what other ‘Hangouts on Air’ are scheduled in

Recent Updates for Google SEO

Earlier this month, Google announced a few changes and innovations to their SEO algorithms and webmaster relations.

In the video below, Matt Cutts lays out these changes. He talks about the prevalence of advertorial spam and how Google is taking steps decrease the success of these types of posts.

He also mentions that Google plans to solidify relationships with the “expert” webmasters. This will make sure their sites are ranked higher than “black hat” webmasters and protect against site hacking.

Here is a post by Liquid Silver Marketing, a UK-based firm specializing in SEO and “inbound” marketing, that explains changes and has other interesting resources for marketers.

Elevating Your Searches

Google

Time magazine’s tech section posted a great how-to for navigating the web, specifically Google searches. The article provides a lot of great tips, including how to do an image search, filtering by the most recent, and even eliminating some keywords.

It is an interesting read for anyone who spends a large part of their day searching for academic (and non-academic) information on the web.

The Future is Digital

CNN posted a fascinating interview with Eric Schmidt, the current chairman of Google, on the future of our world in terms of digital advancements. One of the major things touched upon in the interview is the development of privacy issues and mobile usage.   Another interesting point is the growing importance of Twitter as a source of breaking news and up-t0-the-minute updates.

As an author, it is important to keep up with digital advancements. Having an online presence can increase your visibility in the industry as well as help you to connect with others and exchange ideas.

This blog has easy to follow instructions for Twitter, Facebook, Blogging and other digital tools.

If you’d like us to address any additional topics or expand on already touched-upon subjects, just respond in the comments section.  We’d love to hear from you!

Google + knowing how to use it = success

google+If you think of Google and just think of a search engine, you obviously haven’t been introduced to Google+. As an author, Google+ can be a multi-functional tool when building on interactions with your audience, and potential audiences.

After first becoming live in 2011 millions of users signed up, but unaware of some of Google+’s great functions, gave up and went back to the seemingly more exciting Facebook. But there are benefits to Google+ and they can benefit you as an author or contributor.

Without going into a social media overload on every last function Google+ can do, here’s a short summary of the three best reasons to use Google+, and what they can do for your work.

1. Hang-Outs

If the Dalai Lama is using Hang-outs to promote his work, then you should be too. In October last year the Dalai Lama had planned to visit South Africa to celebrate Archbishop Desmond Tutu. Visa restrictions prevented him entering the country so he held a Hang-Out with the Archbishop on Google+ instead. As the Dalai Lama and Archbishop Tutu joked and chatted with each other online, they had an audience of over 2 million hanging on their every word. Although the men primarily just interacted with each other, it was a perfect opportunity to imitate a lowering of barriers and to make other social media users feel involved.

writing groups

So, what does this mean for us? Good question. Authors and contributors can use Hang-Outs to do book tours from their home. It makes interviews and collaborations easier than ever and it’s a great platform to meet with critique groups, writing groups, or just a team of like-minded people. Up to nine people can interact in a Hang-Out, but the amount of people who can view it is unlimited; that could build you up quite the crowd.

circles

2. Circles

What is a circle? Google + knows that we all have relations/friends/associates that fit into different social ‘groups’ so this feature allows you to clump people together by their social circle. You can separate fans, family, friends, other writers and whoever else you want; this allows you to share as much or as little with different groups of people. You can chat, hang-out, and micro-publish your content with everyone, or only certain groups; it’s up to you.

+1

3. +1

If you’ve used Facebook you’ll know that when you ‘like’ something, Facebook automatically makes these items more visible within the site. Google’s +1 does one better and rather than just boosting your content inside Google+ as a social media network, it also helps rank content on Google as a search engine. The +1 feature can make a significant impact on your SEO.

 

To round up, it’s no good just signing up to Google+ (or any social media site for that matter) to really get the advantages of them you’ve got to use their features, and use them regularly. Use Hang-Outs and Circles and connect with your readers, micro-publish and interact with fans. Post content and encourage +1s and you’ll increase your SEO too.