In an article Miller posted last year on Medium.com, the now 23-year-old Branch CEO forecasted, “Facebook may have an irreversibly bad brand.” Miller will now be part of turning things around for the social media networking service, “After two years building Branch and Potluck, I am thrilled to announce we will be continuing our mission at Facebook!” Branch is to expand to Facebook scale, starting a Facebook ‘conversations’ unit aimed at promoting interest based interaction between users. The project is part of an overall Facebook initiative aimed at generating a more refined dialogue and supporting a News Feed composed of actual news.
Do you think “Facebook may have an irreversibly bad brand?” Is Branch just what Facebook needs? Will you stick around to see? Let us know by commenting below.
Good news for Facebook’s 1.2 billion users!
For the first time, Americans will be able to access Facebook on their mobile devices without a mobile data plan. On Monday T-Mobile, a mobile communications conglomerate, announced that GoSmart, (a T-Mobile subsidiary), would allow users to have free access to Facebook (and Facebook Messenger). The service is predominantly targeted to smartphones but it will also work on more basic devices known as “feature phones.”
For some time now, Facebook has been hoping to boost usage of their site for those who are unable to afford data plans.
Facebook has entered agreements with carriers in India, the Philippines and other developing countries for years. Such deals aim at increasing global internet access and providing widespread accessibility to websites such as Facebook and Wikipedia in low-income countries. However, the exact terms of the agreements with the companies remain unclear.
Chris Daniels, vice president of partnerships at Facebook, said
“Facebook’s mission is to give people the power to share and make the world more open and connected, and we’re delighted that GoSmart subscribers, many who don’t have data access, will be able to use Facebook for free.”
Increased Facebook availability could mean access to previously untapped–by-social-media markets. For some time now Facebook has been an ideal platform to engage and reach your audiences. As the pool of Facbook users rapidly rises, one must closely examine if they are using the platform to its fullest; No better time than the present to confirm…
- Mashable: 14 Facebook Tools
- Facebook launches Graph Search
- You can now use #Hashtags on Facebook
- Update Twitter and Facebook now, for later
- The Best and Worst Times to Share on Facebook & Twitter
Sound Off: Does Facebook’s new partnerships effect how you look at the social media outlet?
Craving a vending machine goodie but out of cash? – No fear! The social media-powered vending machine is here.
On Thursday, Canadian telecommunications company Telus made headlines after placing a panda stuffed vending machine in a Vancouver mall. For every shopper who tweeted #HomeTweetHome, Telus donated $1 to WWF Canada, the conservation group, while dispensing a stuffed panda. This whole project was captured on video.
Other companies have participated in similar endeavors. In 2012, Pepsi unveiled a machine in the United States that distributed free drinks to fans who “liked” the brand on Facebook. The same year, South African company BOS Ice Tea unveiled the world’s first twitter-activated vending machine at Wembley Square in Cape Town. The machine issued samples of the Rooibos-based beverage to all who tweeted in the vicinity of the machine.
The companies’ creative take on Hashtag interaction reduces the ambiguity associated with measuring the effectiveness of social media campaigns.
Something to ponder: Do these innovative examples of Hashtag engagement have you thinking outside of the box?
With political scandal on Twitter and cultural revolution on Facebook, familiar concepts are redefined in “The Digital Age.” The resounding influence of social media is testament to the endless possibilities at our fingertips, substantive exemplars of an expansive and burgeoning array of new media.
Earlier this year Clay Shirky, internet expert and author of Here Comes Everybody: The Power of Organizing Without Organizations , was featured on an episode of The Freakonomics Podcast called “Who Runs the Internet?”
In this podcast, Shirky says, “60 percent of adults around the world are now connected to the same communications grid.” That’s roughly 3 billion connections around the world. The potential network of connections is astonishing and daunting. With some helpful guidance, even the most resisting Luddite can reap the benefits of expanding your contacts.
So next time you are at a networking event, look around and think, “Who could I know?” Your next best professional connection could be standing by, ready to link up.
Mashable did a round-up of some lesser-known Facebook functions. Many of these tools are aimed at those who used Facebook Ads and Pages. But some of this information is valuable for authors who use Facebook to promote themselves or connect with friends.
Facebook is a very important site when you are promoting yourself and connecting with your audience. Knowing about these tools and playing around with their functionality will enhance your profile and online presence.
Here are the most important ones to be aware of:
Browse: This tool filters content that you haven’t seen yet and is related to any topic. It is valuable if you are looking for new friends, pages, etc.
Export Your Calender: If you are an avid Facebook Events user, you may have a calender full of conferences, book signings, appointments, and birthdays. This tool allows you to export Facebook Events to another calender (like iCal, Outlook, or Google Calender) so all of your scheduled events will be in one place.
Facebook Desktop Chat: Many people now use Facebook Chat instead of email, Instant Message programs, or GChat. If you want to avoid going back to your FB page each time a message comes in, use the messenger tool. It pops the chat functionality right to your desktop.
Related, Chat Keyboard Shortcuts: This makes Chat easier to navigate.
Interests: When you add “interests” to your profile, Facebook automatically collects feeds from those key areas. This is valuable for keeping up with the latest news updates.
View As: If you set privacy guidelines for photos and other status updates based on your friends lists, you can use the View As function to see what they see.