Tag Archive | books

Bookbaby.com features blog and how-tos for authors

visit blog.bookbaby.com

Bookbaby.com is a site where authors can gain access to a number of tools for publishing their own eBooks. The site offers cover design services, distribution with vendors, file conversion, and website hosting (through HostBaby).

The most notable part of their site is the BookBabyBlog. This blog has a lot of great information on how to write, publish, and promote your titles.

11 Must-Haves for Author Websites calls attention to important website elements like:

  • biographies about yourself and your career,
  • links to testimonials, profiles, and interviews written about your work or your career,
  • and a “call to action” (where you ask your reader to do something, like ask for more information, buy a book, or attend a reading).

How to edit your own book: Tips for authors on the revision process

Blogging for Authors: How to Spend Less Time Coming Up w/ Your Next Article Idea

There is also a section where you can download free how-to publishing guides about a variety of topics, including blogging, growing your business, and print book design.

Guest Post: Bernd Schroeder on preparing students, creating texts

The following is a guest post from Bernd Schroeder, the current academic director and program chair of Mathematics and Statistics at Louisiana Tech University.  His specialties include discrete mathematics, harmonic analysis, and probability theory. He has about 20 years of teaching experience and wrote a few titles including Fundamentals of Mathematics: An Introduction to Proofs, Logic, Sets, and Numbers (2010) and A Workbook for Differential Equations (2009).

Below, he talks about the difficult task of providing both STEM and non-STEM students with the skills they need to succeed in this increasingly analytic workplace.  He says that he does not to have all of the answers but wanted to share some observations with fellow authors.

This is his first of two posts.  Check back next week for a piece on how to teach analysis to the varied levels of those seeking this skill set.

If you have any comments or thoughts on this topic, feel free to reply to the post below.

+ + + 

How to Prepare Mathematics Majors and STEM Undergraduates for Jobs and for Work with Non-Mathematicians?

Labor statistics suggest that there is an impending shortage of STEM talent but not at the Ph.D. level. Therefore, the mathematical community needs to (re)focus on students whose final degree will be a bachelor’s or a master’s degree. Moreover, we need to focus on students whose degree will not be in mathematics. This is a substantial task even if your program’s focus is already wider than the stereotype in which “the courses get you ready for your Mathematics Ph.D. qualifying exams.”

So how can mathematics and the job relevant “mathematics abilities” (see page 57 of this document) be made “more accessible” without “watering down” the students’ preparation?

For some student populations, changes in the first two years may well turn out to be minimal.

For engineering, physics, and mathematics majors, there does not seem to be a replacement for calculus. Multivariable calculus is the mathematical basis for the theories of fields and flows, which are central to subjects like Physics, Electrical Engineering, Mechanical Engineering, and more.

For mathematics majors, the case can be made that calculus is the “applied version” of mathematical analysis. When I surveyed the AMS subject classification, in my judgment, I found that analysis is the indispensable foundation for 38 of the 62 branches of mathematics. In addition, another 9 branches were  closely related to analysis. This means that less than one fourth (15/62) of all branches of mathematics might get by without analysis. If you go through the same exercise, I’m quite confident that your count will be similar to mine. For many disciplines, the question is not if to teach calculus, but how. Similarly, at a more advanced level, the question is not if to teach analysis, but how

Although the populations above are sizable, for other students, changes are possible, maybe even desirable.

A calculus prerequisite for Discrete Mathematics helps assure that students have “mathematical maturity.” But questions arise like:

  • What parts of an introductory Discrete Mathematics class truly need calculus content?
  • Can these parts be replaced with content that is similarly beneficial?
  • Would it be sacrilege to consider a hypothetical computer science graduate who has not had calculus?

My only constraint in this regard is that I would want this graduate to have developed/trained certain overall cognitive abilities (ability to concentrate, ability to think about a problem in different ways, ability to correctly follow a procedure, deductive reasoning, etc.) to the same level as would have been gained through calculus.

The situation gets muddier in disciplines that do not require the (whole) calculus sequence and need STEM skills, such as business and biology. One reason STEM majors are considered useful is because they can analyze data. However, data analysis appears to be fundamentally different from proving theorems. For example, I proofread a proof of the Central Limit Theorem as a graduate student, but I only developed an understanding of the Central Limit Theorem when I wrote this simulation.

So how can we authors help with the changes that will either be made by the mathematical community or that someone else will make for us?

First of all, we face a paradox that affects something publishers care about: sales. Take a calculus book as an example. If you write a calculus book that is similar to the standard texts in the field (10 years ago, sequences and series was always Chapter 8), then why would people buy your book? On the other hand, if you write a text that is very different from the standard texts, will people dare adopt your book?

Personally, I have no interest in writing a book that’s already been written by someone else. The above remarks on future needs also indicate that there is little to be gained from incremental changes. That is, unless you write an incrementally changed text that sells millions of copies, in which case at least one person has gained substantially: you; and (without sarcasm or envy) congratulations.  The market leaders are market leaders because their products are good. Specific users will always find certain things that they wish would be different, but the texts satisfy the needs of many quite well.

So here is the hard questions are when you write something that radically departs from the canonical setup:

What do you include?  What do you drop and what will be the effect?

For the above examples, we immediately obtain some specific questions:

Can you design a reasonably deep Discrete Mathematics book that does not need to touch upon calculus (definitely) and would students who have not been vetted by calculus respond to the presentation (There is a lack of data available)?

Can you teach the deep data analysis skills needed in the working world without touching upon the theory of continuous distributions (probably, as long as you’re okay using tables and computers and simply quoting results) and would students who have not been vetted by calculus respond well to the presentation (There is a lack of data available to me but a colleague told me about positive experiences with graduate students in biology)?

Finally, once you have answered these (and other) questions in a convincing fashion, how do you get other people to agree that your answer is convincing?

I have not tackled the questions above yet, but I would be interested in doing so. Discrete Mathematics and its connection to computer science should be well within my competence. However, I have never let a lack of education stop me from exploring other areas. Every book of mine has at least one chapter of which I knew little when I started writing. (Replies of the nature “All chapters read so poorly, which one is the one you had no clue about?” are not needed.  ) So, despite my shortcomings, data analysis would be interesting, too.

Hedley Rees shares his thoughts on the biggest issue facing authors

[The following post was written by Hedley Rees, an author with over 35 years of experience in the industry.   Click here to read more, including his Take Note and Promote interview] 

+ + +

Occasionally I’m asked about the biggest issue I faced in writing my book. As I think back now, writing the book turned out to be the easy part; by far, the most difficult piece was getting people interested in buying the book.

Soon after publication, I realized the book was not exactly flying off the shelves. Global monthly sales were barely reaching double figures. So I conferred with two established authors in my network (both with 45 books to their name) and their message was unanimous – I had to get the word out there for myself. Publishers have too much going on to focus on individual authors, especially new and unknown ones.

I started to think about what they had said. True, I was unknown (even the people who knew me well, they didn’t know my competence as an author worthy of risking a significant investment in my product). As I pondered other possible issues, I realized my subject area (supply chain management) was in its infancy in pharmaceuticals and life sciences (my target market). Hence, the book was never even considered by prospective purchasers. That meant not only did I have to grow the market for the contents of my book, I had to raise awareness levels of the subject matter in an entire industry sector.

I’ve been climbing these particular mountains ever since. Now some two years plus into the ascent, I have learned a lot. In terms of getting over the first peak, I have leaned heavily on getting reviews from respected experts. This entailed a significant amount of work through my contact network and continual following up by email. I have inventoried all the reviews into a pdf which I can attach to LinkedIn status updates, twitter and emails. In the end, the effort was certainly worth it.

As for the second obstruction, it is still a work in progress. I have been fortunate in one sense. As I have been preaching the importance of supply chain management in pharmaceuticals, the issues in the pharma supply chain have gained prominence even up to congressional level and through to the President of the United States himself. Maybe I should send a copy to the White House!

Hedley Rees
August 2, 2013

Thinking about the eBook debate

In the US, a federal judge in the District Court of Manhattan ruled in the eBook pricing case of United States vs. Apple Inc., et al.  The decision, ruled against Apple, said that Apple worked with the 5 major publishers to raise the price of ebooks, thus violating anti-trust laws. Specifically, Apple aimed to undercut Amazon’s ebook market share by creating a pricing scheme that would force Amazon to raise its ebook pricing structure above $9.99 (as reported in Reuters).

You can read the entire ruling here.

Here at the blog, we’ve been doing a lot of thinking on how to talk about this issue.

With the popularity of ebooks, it is likely that changes will be afoot. These changes may affect everything from the speed at which manuscripts are processed, the types of manuscripts that are accepted, and the advances that authors receive.

Many experts believe that publishing companies will also choose to merge, as Random House and Penguin did. Others believe there also may be increased self-publishing.  As an editorial in The Nation pointed out, ebooks aim to democratize the reading and publishing process.  More people will have access to ebooks due to lower price points and increased format options.

The Scholarly Kitchen addressed the issue, pointing out that the ruling represents how ebooks are a larger part of the market and there is a push to protect consumers.

We’ve love to hear what you think of this ruling, as both authors and readers.

Do you think it will change the way you present your work and consume publications?

Read these books on marketing; 25% off for Wiley authors

Wiley publishes a number of books related to marketing which you may find useful in helping you to understand or find ways you can promote yourself and your publication.

Don’t forget…if you have authored a journal article or book with Wiley, you are entitled to a 25% discount on Wiley books.

Remember we would like to hear from you! If you have a question or a comment to make about marketing, click in the comment box under ‘Leave a reply.’ All readers of the blog will then be able to see it, and you never know someone may find it useful or have a suggestion.

Click on the links below to find out more about these titles:

What You Need to Know About Marketing
by Simon Middleton

Online Marketing: A User’s Manual
by Murray Newlands

Social Media Engagement for Dummies
by Aliza Sherman, Danielle Elliott Smith

Spend your summer reading about social media

Summer is here and so is summer reading. Why not incorporate a book about new social media technology into your beach bag?

Here are few lists from around the internet.

  • Amazon allows its’ users to create their own lists.  Here is a results search from Amazon.com.
  • Earlier this year, Social Media Today posted a list with the 5 best social media books with brief reviews on each title.  Click here.
  • Neal Schaffer, of WindMill Networking, posted a list of the 20 best of 2012 that you should read in 2013.  Click here.
  • Search Engine Journal focused their 10 best list on the hot topic of Search Engine Optimization (SEO)s. Click here.
  • You can also check out GoodReads Social Media section. This social network for book-lovers allows users to post reviews of titles and recommend them to their friends. Click here to go to the Social Media page.

Do you have any suggestions of your own? Well, let us know in the comments section!

Author Services – are you using it to its full potential?

Wiley Blackwell Author Services is the online tool for authors going through the process of submitting their titles and papers for publication.

But do you know about the other services the site has to offer and are you utilizing them to their full potential?

The site offers many benefits and services throughout all stages of submission. It is also a great resource to help you in self-promotion.

The site includes information on:

Also, don’t forget, authors who publish journal articles can take full advantage by granting free access to up to 10 peers of their choice.

It’s a great way to start marketing your paper without really having to do much!

Check out the Author Services site – for exactly that!