Wiley.com maintains several how-to pages that may be of interest to you. One of these guides is the Author’s Guide to Online Marketing & Publicity. This guide (found here), contains some great tips for marketing yourself. When you are publishing a title (whether it be a journal article or book), there are three points at which you need to think about online marketing:
During each of these stages, you will have to focus on different marketing activities and keep different objectives in mind. In this three part series, I am going to highlight each of these phases in the marketing process and explain how to frame your self-promotion activities.
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And if you have any thoughts, you can always comment below or contact us at firstname.lastname@example.org.
This site started as an open-source tool where users could create, personalize, and publish their own blogs. From personal to informative, anyone with access to a computer could easily construct one of these pages.
Now over 18% of websites use WordPress. Its not only authors like yourself. Many high-profile websites use WordPress (including New York Times, CNN, Reuters, and of course Mashable).
With the incorporation of several analytic tools, a twitter integration, and shopping cart mechanisms, WordPress has become one of the best sites out there for bloggers (both experienced and not experienced).
Guest posts on blogs
Maintaining a blog can have lots of benefits, but can sometimes be difficult to keep up with. How do you stay innovative and avoid repeating the same post ideas each week? How do you keep your content creative and engaging? Most importantly, how do you keep your readers reading?
What’s a guest post?
A guest post is a piece of content published on a blogger’s site for free, by an external author. The guest post belongs to the author and is attributed to him/her. So, the author writes an article and shows it to the blogger; the blogger decides if the article fits his blog and if yes, publishes it on the site; the blogger and the author may arrange that the author promotes (i.e. shares) his post once it is published (this then drives more traffic to the blogger’s site).
Why have guest posts?
There are benefits for you, the blog owner, and your guest blogger. Your guest blogger will reach a new audience, build their brand, potentially increase their network and build links to their own site from an external source.
You’re getting free exclusive content from someone you feel will be of interest to your audience. You’ll get free targeted traffic from the guest bloggers own blog and/or site and in turn this could increase your network if regular followers of your guest bloggers’ site visit your site. Your blog will get a new, fresh perspective from someone else writing for it.
Why guest post on other people’s blogs?
Regular blog posting and guest blog posting, how different can the benefits be? Have a look at this demonstration and see for yourself…
Blogs and websites, even social media sites, are nothing without visual stimulation. You can’t promote your work in a massive chunk of text without engaging images to catch your visitor’s eye. That said, not everyone is the next Bill Brandt and we don’t all own top of the range digital SLR cameras. We do have access to some fantastic free photo editing software right under our noses though.
•Befunky.com – a free service with paid upgrades available for special features. The site also has an app version so you can take photos with your smartphone and edit and upload on the go. It’s in the name really, the program is full of funky effects for your images as well as all the regular cropping/adjusting tools you would expect.
•Photoscape.org – popular with less-knowledgeable users as it is easy to follow and pretty self-explanatory. Offers a really handy ‘Batch Processing’ option which allows you to retain continuity across all your images and apply the same effects/styles on lots of photos at the same time. This should be FREE when downloaded from the publisher’s site; beware of bogus websites charging for the software.
• Pixlr.com – offers a choice of three downloads: pixlr- omatic (playful), for the beginner; Pixlr express (efficient), for those in a rush; and Pixlr Editor (advanced) if you want everything it can offer. Over 600 effects available, including overlays and borders.
•Fotoflexer – use this service online without having to download any software. It allows you to edit photos from Facebook, Flickr, Photobucket and more. You can retouch, add logos and insert text too. Quick and simple to use from a private or public computer.
•Serif PhotoPlus SE– a free version of Serif’s established image editor, now available for Windows users. A few tools and features are disabled from the paid-for product but, if you know how, it has great capabilities as a photo editor. If you’re a Photoshop user you’ll have no problems; it’s a similar style and set-up.