Tag Archive | Blogs

Wiley Exchanges: even more content for authors

Wiley Exchanges is another one of our resources for authors.  Recently, Exchanges posted some new content focusing on publishing trends, promotion, and professional development written by experts.

You can subscribe to updates via email or RSS feed or follow Exchanges on Twitter.

Using the Online Marketing & Publicity Page

Wiley.com maintains several how-to pages that may be of interest to you. One of these guides is the Author’s Guide to Online Marketing & Publicity. This guide (found here), contains some great tips for marketing yourself. When you are publishing a title (whether it be a journal article or book), there are three points at which you need to think about online marketing:

During each of these stages, you will have to focus on different marketing activities and keep different objectives in mind. In this three part series, I am going to highlight each of these phases in the marketing process and explain how to frame your self-promotion activities.


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And if you have any thoughts, you can always comment below or contact us at authorblog@wiley.com.


Celebrating 10 years of WordPress!

WordPress was founded 10 years ago and Mashable posted an ode to this revolutionary website, including a slideshow featuring its many iterations and redesigns.

English: Mashable.com logo as of late 2008

English: Mashable.com logo as of late 2008 (Photo credit: Wikipedia)

This site started as an open-source tool where users could create, personalize, and publish their own blogs.  From personal to informative, anyone with access to a computer could easily construct one of these pages.

Now over 18% of websites use WordPress. Its not only authors like yourself. Many high-profile websites use WordPress (including New York Times, CNN, Reuters, and of course Mashable).

With the incorporation of several analytic tools, a twitter integration, and shopping cart mechanisms, WordPress has become one of the best sites out there for bloggers (both experienced and not experienced).

The Future is Digital

CNN posted a fascinating interview with Eric Schmidt, the current chairman of Google, on the future of our world in terms of digital advancements. One of the major things touched upon in the interview is the development of privacy issues and mobile usage.   Another interesting point is the growing importance of Twitter as a source of breaking news and up-t0-the-minute updates.

As an author, it is important to keep up with digital advancements. Having an online presence can increase your visibility in the industry as well as help you to connect with others and exchange ideas.

This blog has easy to follow instructions for Twitter, Facebook, Blogging and other digital tools.

If you’d like us to address any additional topics or expand on already touched-upon subjects, just respond in the comments section.  We’d love to hear from you!

Guest posting on blogs

Guest posts on blogs

Maintaining a blog can have lots of benefits, but can sometimes be difficult to keep up with. How do you stay innovative and avoid repeating the same post ideas each week? How do you keep your content creative and engaging? Most importantly, how do you keep your readers reading?

What’s a guest post?

A guest post is a piece of content published on a blogger’s site for free, by an external author. The guest post belongs to the author and is attributed to him/her. So, the author writes an article and shows it to the blogger; the blogger decides if the article fits his blog and if yes, publishes it on the site; the blogger and the author may arrange that the author promotes (i.e. shares) his post once it is published (this then drives more traffic to the blogger’s site).

Why have guest posts?

There are benefits for you, the blog owner, and your guest blogger. Your guest blogger will reach a new audience, build their brand, potentially increase their network and build links to their own site from an external source.

You’re getting free exclusive content from someone you feel will be of interest to your audience. You’ll get free targeted traffic from the guest bloggers own blog and/or site and in turn this could increase your network if regular followers of your guest bloggers’ site visit your site. Your blog will get a new, fresh perspective from someone else writing for it.

Why guest post on other people’s blogs?

Regular blog posting and guest blog posting, how different can the benefits be? Have a look at this demonstration and see for yourself…

no guest post pic

guest blog posting

5 free photo-editing tools

Blogs and websites, even social media sites, are nothing without visual stimulation. You can’t promote your work in a massive chunk of text without engaging images to catch your visitor’s eye. That said, not everyone is the next Bill Brandt and we don’t all own top of the range digital SLR cameras. We do have access to some fantastic free photo editing software right under our noses though.

Befunky.com – a free service with paid upgrades available for special features. The site also has an app version so you can take photos with your smartphone and edit and upload on the go. It’s in the name really, the program is full of funky effects for your images as well as all the regular cropping/adjusting tools you would expect.

photoscapePhotoscape.org – popular with less-knowledgeable users as it is easy to follow and pretty self-explanatory. Offers a really handy ‘Batch Processing’ option which allows you to retain continuity across all your images and apply the same effects/styles on lots of photos at the same time. This should be FREE when downloaded from the publisher’s site; beware of bogus websites charging for the software.

pixlrPixlr.com – offers a choice of three downloads: pixlr- omatic (playful), for the beginner; Pixlr express (efficient), for those in a rush; and Pixlr Editor (advanced) if you want everything it can offer. Over 600 effects available, including overlays and borders.

fotoflexerFotoflexer – use this service online without having to download any software. It allows you to edit photos from Facebook, Flickr, Photobucket and more. You can retouch, add logos and insert text too. Quick and simple to use from a private or public computer.

photoplusseSerif PhotoPlus SE– a free version of Serif’s established image editor, now available for Windows users. A few tools and features are disabled from the paid-for product but, if you know how, it has great capabilities as a photo editor. If you’re a Photoshop user you’ll have no problems; it’s a similar style and set-up.

Blogging = Making New Connections

Guest post from Mike Tolinski 

Mike is Contributing Editor, Plastics Engineering magazine (SPE) and the author of Additives for Polyolefins (William Andrew PDL/Elsevier, 2009) & Author of Plastics & Sustainability (Wiley-Scrivener, released Oct. 2011).

“My book, Plastics and Sustainability, came out in October 2011. It’s written for a fairly specialized audience; likely readers already have some knowledge of — and/or a serious interest in — plastics and their related environmental and production issues. Considering the book’s somewhat specialized nature, I wanted to see if I could use a blog to make contact with its audience – and I chose to target specifically the sustainability issues related to plastic packaging.

I wanted an immediate audience for the blog, so I proposed to maintain a new blog for an established plastics industry website. Although I’d never had direct contact with the website people before, they were more than accommodating to my idea, and quickly set up the necessary user-friendly web design.

After finishing my book but before the blog started, I had continued daily to monitor developments in my subject area, so it wasn’t hard to come up with my initial blog topics and links. It only requires a couple hours per week to compose an entry or two, and the writing keeps me sharp on the subject matter and active in communicating in the field. (I’ve been posting usually only once per week, though I’m trying to get that up to two per week, which is the minimum frequency usually recommended for a blog.)

Having had no blogging experience before this project, I’ve read up on some blogging “how-to’s.” But I’ve also used my own instincts and preferences. I particularly believe that blog entries should contain multiple, helpful links that reference and contextualize published articles and other sources, and I feel most blogs incorporate far too few helpful links to support statements made in them, thus becoming little more than opinion/vanity blogs with limited value for a professional audience.

Of course, I always add my own boilerplate bio at the bottom of each blog entry which contains links to my book, website, LinkedIn profile, etc. I also use my Twitter feed to inform followers about each new blog update, and each Twitter alert is also automatically forwarded to my LinkedIn profile. My LinkedIn group forums also seem to present good opportunities for posting new blog postings and requesting comments and making contacts.

It’s still too soon to say much about the results of this extra work, and there’s more I can learn about blogging. But the blog already has allowed me to make some connections with people who’ve commented at the blog. And I did receive a message from a conference organizer wanting me to present at an upcoming event; she had seen one of my blog postings on a relevant subject (though of course I hope she’ll now buy my book too).”

Blog: Sustainable Plastic Packaging (“SPP”) (RSS feed)

LinkedIn: http://www.linkedin.com/pub/mike-tolinski/5/2b/17

Twitter: http://twitter.com/MichaelTolinski

If you have any questions or ideas that you would like to share with us please get in touch in the comments.