Tag Archive | Amazon

Best Marketing Books of 2013

This past year saw the release of a wide variety of new marketing books. From “smart” marketing to targeted content and audience segmentation, many new and novel topics were explored between the pages.

Below are a few year-in-review lists. These lists are user-generated, sales generated, or created by website staff. There are some great suggestions next year’s reading list.

Did you read any great marketing books this past year? Post recommendations in the comments section below. 

And as the year comes to a close, it is a good time to reflect on the past 12 months. We hope this blog provided helpful information for self-promotion, social media sites, and publishing.

Thinking about the eBook debate

In the US, a federal judge in the District Court of Manhattan ruled in the eBook pricing case of United States vs. Apple Inc., et al.  The decision, ruled against Apple, said that Apple worked with the 5 major publishers to raise the price of ebooks, thus violating anti-trust laws. Specifically, Apple aimed to undercut Amazon’s ebook market share by creating a pricing scheme that would force Amazon to raise its ebook pricing structure above $9.99 (as reported in Reuters).

You can read the entire ruling here.

Here at the blog, we’ve been doing a lot of thinking on how to talk about this issue.

With the popularity of ebooks, it is likely that changes will be afoot. These changes may affect everything from the speed at which manuscripts are processed, the types of manuscripts that are accepted, and the advances that authors receive.

Many experts believe that publishing companies will also choose to merge, as Random House and Penguin did. Others believe there also may be increased self-publishing.  As an editorial in The Nation pointed out, ebooks aim to democratize the reading and publishing process.  More people will have access to ebooks due to lower price points and increased format options.

The Scholarly Kitchen addressed the issue, pointing out that the ruling represents how ebooks are a larger part of the market and there is a push to protect consumers.

We’ve love to hear what you think of this ruling, as both authors and readers.

Do you think it will change the way you present your work and consume publications?

Online Marketing & Publicity: Before Publication

This is part one of our Online Marketing and Publicity three-part series.

We will be talking about how to market your title before publication.

+ + +

Before publication simply means the time when the title has not hit the marketplace.

It is important to focus your self-promotion on creating buzz around the title.

You can do this in a number of ways.

book-with-mouse

One way is to reach out to trusted industry contacts or colleagues and ask them to review your title.  Online retailers, like Amazon.com, post pages for titles before they reach the market. This means that colleagues can post reviews before the book even comes out.

If you have an Amazon Author Page, you can use this tool to hone the information that appears on your page.  Although publishers manage of all the title promotion on Amazon, you can add additional information about yourself and make sure the information is the up-to-date.

Another thing you can do to drum up buzz is to use all of that community building from your social networks accounts.  Compose tweets related to the content in the months, weeks, or days leading up to the release of the book. Maybe share an interesting fact from the text or preview pages on Facebook or LinkedIn.

These activities will make people  interested in your title. The more they are interested in the book, the more likely they are to buy the book. Sometimes titles do not reach their full potential simply because few are aware the book exists.

MyBookTable – WordPress Bookstore Plugin for authors

Author media have launched an exciting new WordPress bookstore plugin called MyBookTable which is designed to help authors sell more books online through sites like Amazon and Barnes & Noble.

Watch this short video:

The plugin can even be downloaded for free.

Find out more on MyBookTable.com

Amazon Author Pages, are they for me?

Image representing Amazon as depicted in Crunc...

Image via CrunchBase

Amazon.com is one of the most popular online book retailers in the world. With a vibrant website and specifically tailored recommendations, it is a go-to for customers in need of  both academic and personal reading material.

Not only is Amazon a user-friendly site, it is also an author-friendly site.   Amazon rolled out an important tool for authors called  Author Central. Here, authors are in control.  By creating a page, authors can personalize the information displayed to Amazon customers.  The more robust the information, the more successful an author page.

You can get started by following this link.

Once your page is set up, you can use their simple tools to do a number of different things including:

  • Edit your bibliography
  • Add book cover images
  • Access sales information
  • Post book tour dates
  • Link to your personal blog
  • Manage videos and other photos

Building an author place will also automatically establish a one-stop shop for all your own titles.  For example, customers can search and click for your name and be presented with a complete list your titles.

Amazon has detailed instructions that can be found here.

What Do Amazon Rankings Mean to Authors?

Richard Mabry

It’s right there on Amazon, buried in the fine print about a book, along with the name of the publisher, number of pages, and all the stuff most people don’t notice: the Amazon rank. Chances are that when you are looking for a book to purchase, you pay no attention at all to it. But if you’re a published author, and it’s your book, it’s a whole different ball game. You might check the rank frequently, sometimes every day. But what does it mean?

Source: http://www.rachellegardner.com/2010/10/what-do-amazon-rankings-mean-to-authors/

Amazon: Kindle ebooks now outsell print books in UK

Amazon announced yesterday that sales of their Kindle ebooks are far outstripping the sales of their print books.

Since the beginning of 2012, for every 100 hardback and paperback books sold on its UK site, 114 ebooks are downloaded. These figures apparently include sales of printed books which do not have Kindle editions, but exclude free ebooks.

It is important to note that these figures are specific to Amazon.co.uk and don’t factor those print or ebook sales bought anywhere else online or in physical stores. Even so, this upsurge marks a definite shift in the publishing world.