If you already have a podcast or are interested in creating one for the first time, check out Mashable’s Beginner’s Guide to SoundCloud.
With a variety of subscription levels, it is easy to find something that will fit your needs. A majority of the members use the site to host and distribute music or podcasts. The functionality allows you to embed audio clips on to other sites, as well.
From a customer experience standpoint, the streaming is seamless and clean, especially with the popular commenting functionality inside the audio player.
Mashable posted a guide to YouTube privacy settings. It outlines four main areas to take note of when setting up a YouTube profile or channel and how to manage the settings.
As with all online platforms, take a close look at the privacy settings. Only share what you feel comfortable sharing.
Some sites frequently change their privacy settings and policies so keep in the loop with these updates.
If you have the time and desire, podcasts are a great way to drum up interest in your work.
There are a lot of different types of podcasts. There are audio podcasts and video podcasts. The content structure can vary. For example, a podcast can be a straight-forward interview format or feature monologues only. You can create a call-in format or have an interview subject sit with you in person. You can do a hang-out with your colleagues on Google or Skpe. It all depends on the space and technology available.
Once you figure out the type of program, you will want to brainstorm topics. Even the most seasoned professionals occasionally run into issues with dead-air. Although these moments of silence are easily editable in the post-production process, it is important to prepare notes and potential talking points for when you start recording.
Just like with a blog, make sure your podcast has a brand and voice. If you’ve already have a brand on your blog, make sure the podcast corresponds to what you’ve already established. Your online image should flow through all of the social networks and platforms in order to help make that brand recognizable across the web.
Do your research on software options and read reviews. Just as we suggested when it comes to choosing blogging software, your colleagues often offer the best recommendations. You will want to get quality microphones and headphones to assist with the initial recording of the ‘cast. It is important to note that you may already have some of the tools required. For example, many Macs come pre-installed with programs like GarageBand (to edit the audio) and iMovie (to edit video).
Start small. Aim for a 20 minute podcast and then build up to longer recordings once you are comfortable. Preview it to some colleagues and to others about their experience.
Once you are comfortable with the finished product, use your social networks to promote the recording. LinkedIn, Facebook, and Twitter are all excellent sources of free promotion for your project.
Here are some links to browse about podcasting tips:
– Mashable’s 7 tips to launch a podcast
– Social Media Examiner published a list of 6 tips that includes suggestions by those with already successful podcasts
– Here is a list of reasons not to start a podcast, from BasicBlogTips.com
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Instagram developers announced that users will now be able to embed images and videos into their blogs or other sites (not including Twitter). Currently, this function is only allowed through a desktop web browser to those who have public profiles.
The directions are as follows:
“Now, when you visit an Instagram photo or video page on your desktop web browser, you’ll see a new share button on the right side of your photo (just under the comments button). Click the button to see the embed code. Copy the block of text it gives you and paste it into your blog, website or article. When you hit publish, the photo or video will appear.”
You can read the full official announcement on the Instagram blog.
Here are some links from across the web:
Mashable has step-by-step instructions on how to embed your images and videos.
CNET also features a how-to guide.
All Things Digital says that Instagram added this feature in order to stay relevant in the “real time” space.
In response to the popularity of Vine, Instagram (which is owned by Facebook) released its own video application. It is integrated into the already popular Instagram app and will have the a few features that the Vine app does not have. For example, you will be able to take 15-second videos and add filters to each video.
Instagram’s co-founder, Kevin Systrom, posted a full description of this new functionality on the Instagram blog, along with a video.
“Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.”
It seems pretty easy to access if you already use Instagram as a photo-sharing tool.
How can this new application help authors?
Video are an integral part of your self-promotion process. Like with Vine, you can create a short video to show off the front cover to your new book. You can film teases to your longer videos. If you are comfortable with showing a more personal side of yourself, you can use these short videos to pan around your office or home space. But unlike Vine, Instagram videos can be up to 15 seconds and you are able to add filters to jazz up the look of the video.
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