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Link: Mashable’s 5 Biggest Social Media Lessons of 2013


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As 2013 comes to a close it’s a perfect time to reflect on the hits and misses of a year nearly passed. Mashable’s “5 Biggest Social Media Lessons of 2013” succinctly categorizes worldwide social media events into intriguing yet practical lessons.

From Oreo’s growth in popularity through advantageous use of the Super Bowl blackout to an Associated Press’ Twitter hack that lead to market-wide panic, this summary of the year’s successes and failures serves as an intriguing and teachable blueprint for the coming year.

The major lessons are:

  • “Social Media Can Move Markets”: Even a simple Twitter account hack can lead to stock market panic. Suddenly, previously separate entities seem interconnected.
  • “Social Media Is Increasingly Visual”: Vine and Instagram Video were introduced, allowing users to create and share short videos with ease.
  • “Social Media Isn’t Just for the Kids”: LinkedIn Influencers became a platform for CEOs to interact with members and more high-ranking global leaders joined Twitter.
  • “Social Media Advertising Is Growing, Evolving”: More revenue and influence comes from Tweets, mobile ads, and sponsored posts.
  • “Social Media Could Be TV’s Best Ally”: Related to the point above, high rates of live-tweets during television programs represent more user-engagement.

As the post focuses on emerging trends, global successes and pitfalls to avoid in the future, we wonder: what will the next year bring? What will be the next social media trend? How will the internet react to world events and how can we take part in the process?

Some tips on joining LinkedIn Groups

LinkedIn groups are a great way to connect with fellow academics, authors, and other professionals. The article from Social Media Today entitled “How to Make the Most of LinkedIn Groups” provides 5 tips for choosing the right groups.

Of course its vital to pick a group that covers your area of interest.  But the most important thing is to evaluate the group’s overall engagement and ask yourself “Is this group of value to me and my work?” 

Here are some things to consider when picking a group: 

  • Are there a large group of members posting discussion topics or are two or three members contributing to the majority of group activity?
  • Are the most active members industry professionals with strong credentials?
  • Is there a strong element of “self-promotion” within discussion topics?
  • Is the moderator active or is the moderator a nameless user?
  • Is the group well managed?

Many groups allow you to browse through their message boards without becoming a member.  You can always lurk for a bit before pressing the “Join” button.   For LinkedIn groups, quality is more important than quantity.  

While some groups are more informal than others, active groups can be a great source for colleague engagement and an exchange of ideas. 

Improving your profile picture across social media

Sometimes the smallest details can affect your presence on social media in a positive or negative way. With that in mind, Mashable posted a how-to guide for choosing and profile pictures.

From LinkedIn and Twitter to Facebook and YouTube, profile pictures are a follower’s first point of entry to your online presence.  The photo (or avatar) has to be representative of your persona as well as eye catching enough to draw them in.

Here are some tips:

  • Keep an eye on image-type restrictions.  These vary by site. Some sites may prefer high-resolution file types (like .jpg) while others prefer smaller files (like .tiff or .png).
  • Note any image size/pixel recommendations. Image size guidelines also vary by site.  Some site require different types of images. Facebook, for one, allows you to upload a cover photo and a profile picture.  Good cover photos are wider while good profile pictures tend to be square.
  • Choose images wisely. Note the audience of each social network may vary. For example on your LinkedIn profile, you may want to choose an image where you are wearing a suit or another authoritative outfit. LinkedIn has more of a professional vibe so leave the dog and family photos to your Facebook and Twitter pages.

A profile picture doesn’t have to be an image of yourself. It can be a piece of lab equipment or the cover of your latest publication.  As we always say, it is what you are comfortable with.

For some perceptive, visit TheFacesOfFacebook, an app that gathered all Facebook profile pictures from the beginning on to one page.  The outcome is very interesting.

Read Richard Branson’s Social Media Tips on LinkedIn

We previously posted about Influencers, the new LinkedIn tool where well-known business professionals share advice on job-hunting, the workplace, and other topics.

Recently, there was a column entitled “Richard Branson’s top 3 social media tips,” originally taken from an interview with  Branson, the CEO of Virgin, is known as a “social CEO,” meaning he uses social media tools with mastery.

Click here to read the entire article, which includes some great points about adding humor and being authentic while engaging with your audience. This is how you can get the most out of social networking.

LinkedIn introduces original content

New York Times posted an article about LinkedIn’s new feature: original content. The new “Influencers” section features columns by industry leaders.

Examples of these influencers include:

  • Jack Welch (Founder of Jack Welch Management)
  • Arianna Huffington (President and Editor-in-Chief of Huffington Post)
  • Mark Cuban (President of Dallas Mavericks)
  • Meg Whitman (CEO of Hewlett-Packard)
  • Jim Kim (President of World Bank)

You can also personalize the “influencers” whom you follow.  Click here to go right to the influencers page.

Subjects range from topical to personal.

  • “Avoid These Three Hiring Mistakes,” by Jack Welch (click here),
  • “Things I Carry,” by Meg Whitman (click here)
  • “Learning Fast From Failure,” by Jim Kim (click here)

Because these posts range in subject matter, they provide a lot of great information for those who have a job and are searching for one.  There are a few posts about how these industry professionals use technology successfully and provide advice.

This new feature is definitely worth a browse.

Link with us through LinkedIn

Image representing LinkedIn as depicted in Cru...

Image via CrunchBase

We’ve been talking about LinkedIn a lot recently.

In our interview with Hedley Rees, he mentioned how important this tool is for connecting with your colleagues and readers.

With that being said, we started a LinkedIn group just for Wiley Authors!

Called Write for Wiley, this group will allow you to connect with other authors. We will post discussion topics and links. And just like the Write for Wiley blog, you will be able to provide us with any feedback and ask questions.

Join now!

5 Low-Cost Social Media Marketing Strategies for Authors

Here at Wiley, we endeavour to market your book as effectively as possible. However there is no escaping that the best person to market your book is you!

Therefore, we would like to share 5 low-cost approaches to consider when using social media tools to generate sales for your book as suggested by the OPEN Forum.

1. Blogging. A blog is a good way of creating a central presence for your book. As an author you will have no shortage of content so can use this to maintain a lively blog using it as a place to repurpose your book content, post excerpts, post videos, share progress and updates etc. before and after your book has published. You can also use your blog to collect e-mail addresses and build an e-mail subscriber base. Blog content is also one of the best ways to increase the discoverability of  your book found by the search engines. You can optimise your content on your own, or you can use a service like Scribe to optimise content for you. Alternatively contact us or your marketer for advise.

2. Connect with fans in a meaningful way. Smart use of social media and using your content as an asset can help to build a strong fan base. Sharing content and offering insights based on your experience can also be a good way of building a vehicle for expert advice. By positioning yourself (subtly) as an expert, this can build up  loyal followers by engaging them in a two-way dialogue.

3. Bring your book to life on Facebook or Twitter. Your social media channels can easily become an extension of your book content. Build the anticipation for your book by sharing snippets, updates, progress.  Link any relevant news topics to your book, suggesting how it covers this or could help.

4. Enlist others to help spread the word. Creating a community of advocates to help promote your books can also be an effective strategy for spreading the word, especially if they are well-known in the field. Author Heather Hummel  successfully adopted this approach, developing “powerful friendships and alliances with other authors, which contributed greatly to my success.”

5. Create a video book trailer. Video’s can be a powerful promotional vehicle in helping to convince someone to read your book by teasing content and can help to open up a wider audience through the use of YouTube. In addition to posting and tagging your trailer on YouTube, you can also post the video to other social media sites like Facebook and Twitter. Also, posting to relevant groups on LinkedIn could also raise interest however be sure to only post to groups that you are a member of to avoid the hard-sell. Videos do not have to be big-budget extravaganzas, a simple low-budget home movie can be just as effective.

See our previous post on using book trailers as a calling card here.

Source: OPEN Forum