In an article Miller posted last year on Medium.com, the now 23-year-old Branch CEO forecasted, “Facebook may have an irreversibly bad brand.” Miller will now be part of turning things around for the social media networking service, “After two years building Branch and Potluck, I am thrilled to announce we will be continuing our mission at Facebook!” Branch is to expand to Facebook scale, starting a Facebook ‘conversations’ unit aimed at promoting interest based interaction between users. The project is part of an overall Facebook initiative aimed at generating a more refined dialogue and supporting a News Feed composed of actual news.
Do you think “Facebook may have an irreversibly bad brand?” Is Branch just what Facebook needs? Will you stick around to see? Let us know by commenting below.
Mashable did a round-up of some lesser-known Facebook functions. Many of these tools are aimed at those who used Facebook Ads and Pages. But some of this information is valuable for authors who use Facebook to promote themselves or connect with friends.
Facebook is a very important site when you are promoting yourself and connecting with your audience. Knowing about these tools and playing around with their functionality will enhance your profile and online presence.
Here are the most important ones to be aware of:
Browse: This tool filters content that you haven’t seen yet and is related to any topic. It is valuable if you are looking for new friends, pages, etc.
Export Your Calender: If you are an avid Facebook Events user, you may have a calender full of conferences, book signings, appointments, and birthdays. This tool allows you to export Facebook Events to another calender (like iCal, Outlook, or Google Calender) so all of your scheduled events will be in one place.
Facebook Desktop Chat: Many people now use Facebook Chat instead of email, Instant Message programs, or GChat. If you want to avoid going back to your FB page each time a message comes in, use the messenger tool. It pops the chat functionality right to your desktop.
Related, Chat Keyboard Shortcuts: This makes Chat easier to navigate.
Interests: When you add “interests” to your profile, Facebook automatically collects feeds from those key areas. This is valuable for keeping up with the latest news updates.
View As: If you set privacy guidelines for photos and other status updates based on your friends lists, you can use the View As function to see what they see.
In the past, we’ve discussed online and tech safety. With all of the hackers and viruses that are out there today, it is important to protect your online footprint.
Mashable posted on this very topic last week. In the post, the author specifically talks about Facebook’s privacy settings. Because this social network is constantly changing and updating, their privacy policies are constantly changing and updating. There is an ongoing discussion the professional sector just how much to share with the public. There is also a push in the education sector for professors and other academics to lock down their profiles so that students aren’t able to access the personal content posted by their superiors.
Here are the main privacy areas to pay attention to:
Friends and Followers
Timeline and Tagging
Take some time to read the Mashable post that features step-by-step directions on how to personalize each of these important profile areas.
Remember that Facebook is only what you make it. You can choose to share as much or as little as you want with as many or as few people as you are comfortable with.