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Best Marketing Books of 2013

This past year saw the release of a wide variety of new marketing books. From “smart” marketing to targeted content and audience segmentation, many new and novel topics were explored between the pages.

Below are a few year-in-review lists. These lists are user-generated, sales generated, or created by website staff. There are some great suggestions next year’s reading list.

Did you read any great marketing books this past year? Post recommendations in the comments section below. 

And as the year comes to a close, it is a good time to reflect on the past 12 months. We hope this blog provided helpful information for self-promotion, social media sites, and publishing.

Link: NYTimes on print vs. eBook

 

English: A Picture of a eBook Español: Foto de...

English: A Picture of a eBook Español: Foto de eBook Беларуская: Фотаздымак электроннай кнігі Русский: Фотография электронной книги (Photo credit: Wikipedia)

 

This week the New York Times takes a look at print vs. eBook behaviors.

People are ditching eBooks for print, citing the “feeling of a print book…absorbing and pleasurable.” Researchers even proved that students who use print score higher on exams because of print’s “immersive experience” (as explained in The Allure of the Print Book)

On the flip side, technology companies are trying to develop apps that mimic the print experience while adding value. As outlined in Out of Print, Maybe, but Not out of Mind, the physical design of print books are limited. eBooks can include additional features, like built-in dictionaries.

These two articles bring up interesting points about the “experience” of reading.

  • What are the pros and cons of reading a eBook vs. a print version?
  • Is there really a difference between carrying a devise vs. a bounded bunch of paper?
  • What does the “immersive experience” really mean?

Richard Threlfall’s tips on revising your manuscript

ChemistryViews‘ series on submitting manuscripts continues with “After Submission and Handling Referee Comments: Manuscript Accepted or Revision Requested.”

In this post, Richard Threlfall writes about how to revise your manuscript after receiving reviewers’ comments.  This task can be the most difficult but considering suggestions from reviewers and “referees” is important for the publishing process. 

Here are some of Threlfall’s major points to consider:

  • Think about the reviewer’s comments in their broadest sense and try not to just alter the few things that they might have specifically mentioned.
  • If you believe that a suggestion is unreasonable or is not scientifically accurate, then say so.
  • Electronically highlight all the changes that you.
  • Thoroughly describe all the changes in a cover letter.

Threlfall states, “Marking the changes and explaining them clearly in your letter shows you are genuinely interested in improving your work and not trying to do just the minimum to get it published.”

Above all, it is important to examine a reviewer’s recommendations and address them as impartially as possible.

You can read Threlfall’s previous article about how to handle “unfair reviews” and what to do when your manuscript is rejected.

“Writing better science papers” webinar announced, register today

chemistry views webinar

If you are interested in ways to improve your writing, you may be interested in this webinar based on 14 Tips for Writing Better Science Papers. From the team at ChemistryViews, the program will be all how to write high-impact research papers.

Presenters Dr. Richard Threlfall (managing editor of Asian Journal of Organic Chemistry and author of the above mentioned writing series) and Vera Koester  (of Chemistry Views) will focus on:

  • How to prepare a cover letter
  • How important the title of a paper can be
  • How to write a concise abstract
  • How to prepare graphics

The webinar will take place on November 7th (10 am GMT/ 11 am CET/7pm JST). The presentation will be followed by a Q&A.

Registration is now open. You can learn more by clicking here.

Bookbaby.com features blog and how-tos for authors

visit blog.bookbaby.com

Bookbaby.com is a site where authors can gain access to a number of tools for publishing their own eBooks. The site offers cover design services, distribution with vendors, file conversion, and website hosting (through HostBaby).

The most notable part of their site is the BookBabyBlog. This blog has a lot of great information on how to write, publish, and promote your titles.

11 Must-Haves for Author Websites calls attention to important website elements like:

  • biographies about yourself and your career,
  • links to testimonials, profiles, and interviews written about your work or your career,
  • and a “call to action” (where you ask your reader to do something, like ask for more information, buy a book, or attend a reading).

How to edit your own book: Tips for authors on the revision process

Blogging for Authors: How to Spend Less Time Coming Up w/ Your Next Article Idea

There is also a section where you can download free how-to publishing guides about a variety of topics, including blogging, growing your business, and print book design.

Guardian posts series on self-publishing from perspective of fiction writers

Self-publishing is a trend that cannot be ignored.  More authors are utilizing tools like Lulu.com, CreateSpace.com, and Amazon to write, edit, and illustrate their own texts instead of working with a publisher.

The Guardian posted a Self-Publishing Showcase series where writers share their thoughts about this approach to getting your book out to the public.

For example, Rachel Abbott brought up in her post that when you choose to self-publish, you are responsible for the success of the book, especially when it comes to promotion (Read her post here).

Mark Edwards, an author who dabbles in both self and traditional publishing, talks about the importance of having choices (Read his post here).

Even though most of the writers in the series categorize themselves as fiction writers, this is an issue that may affect us academic writers in the future.

 

Thinking about the eBook debate

In the US, a federal judge in the District Court of Manhattan ruled in the eBook pricing case of United States vs. Apple Inc., et al.  The decision, ruled against Apple, said that Apple worked with the 5 major publishers to raise the price of ebooks, thus violating anti-trust laws. Specifically, Apple aimed to undercut Amazon’s ebook market share by creating a pricing scheme that would force Amazon to raise its ebook pricing structure above $9.99 (as reported in Reuters).

You can read the entire ruling here.

Here at the blog, we’ve been doing a lot of thinking on how to talk about this issue.

With the popularity of ebooks, it is likely that changes will be afoot. These changes may affect everything from the speed at which manuscripts are processed, the types of manuscripts that are accepted, and the advances that authors receive.

Many experts believe that publishing companies will also choose to merge, as Random House and Penguin did. Others believe there also may be increased self-publishing.  As an editorial in The Nation pointed out, ebooks aim to democratize the reading and publishing process.  More people will have access to ebooks due to lower price points and increased format options.

The Scholarly Kitchen addressed the issue, pointing out that the ruling represents how ebooks are a larger part of the market and there is a push to protect consumers.

We’ve love to hear what you think of this ruling, as both authors and readers.

Do you think it will change the way you present your work and consume publications?