Archive | Amazon RSS for this section

Amazon Author Pages, are they for me?

Image representing Amazon as depicted in Crunc...

Image via CrunchBase

Amazon.com is one of the most popular online book retailers in the world. With a vibrant website and specifically tailored recommendations, it is a go-to for customers in need of  both academic and personal reading material.

Not only is Amazon a user-friendly site, it is also an author-friendly site.   Amazon rolled out an important tool for authors called  Author Central. Here, authors are in control.  By creating a page, authors can personalize the information displayed to Amazon customers.  The more robust the information, the more successful an author page.

You can get started by following this link.

Once your page is set up, you can use their simple tools to do a number of different things including:

  • Edit your bibliography
  • Add book cover images
  • Access sales information
  • Post book tour dates
  • Link to your personal blog
  • Manage videos and other photos

Building an author place will also automatically establish a one-stop shop for all your own titles.  For example, customers can search and click for your name and be presented with a complete list your titles.

Amazon has detailed instructions that can be found here.

What Do Amazon Rankings Mean to Authors?

Richard Mabry

It’s right there on Amazon, buried in the fine print about a book, along with the name of the publisher, number of pages, and all the stuff most people don’t notice: the Amazon rank. Chances are that when you are looking for a book to purchase, you pay no attention at all to it. But if you’re a published author, and it’s your book, it’s a whole different ball game. You might check the rank frequently, sometimes every day. But what does it mean?

Source: http://www.rachellegardner.com/2010/10/what-do-amazon-rankings-mean-to-authors/

Amazon: Kindle ebooks now outsell print books in UK

Amazon announced yesterday that sales of their Kindle ebooks are far outstripping the sales of their print books.

Since the beginning of 2012, for every 100 hardback and paperback books sold on its UK site, 114 ebooks are downloaded. These figures apparently include sales of printed books which do not have Kindle editions, but exclude free ebooks.

It is important to note that these figures are specific to Amazon.co.uk and don’t factor those print or ebook sales bought anywhere else online or in physical stores. Even so, this upsurge marks a definite shift in the publishing world.

How does amazon.co.jp’s search work?

amazon.jp search

When a customer conducts a search on Amazon.co.jp, search results are returned using algorithms which generate a list of books relevant to the search term and then rank those books according to sales ranking (based on total units sold) and availability.

Search Inside the Book Wiley submit as many books as possible for participation in amazon’s Search Inside the Book programme. Participation means when a customer conducts a search on amazon, the search engine searches Amazon’s entire database of Search Inside the Book content to return results based not only on title and bibliographic ‘hits’ but also on ‘hits’ generated by key phrases within a book’s text and table of contents. Research by Amazon has proved a positive correlation between books participating in Search Inside and increased sales.

How can I help to grow sales of my book on amazon.co.jp?

Comment on your own book on Amazon.co.jp On your book’s product page on Amazon.co.jp is a ‘Feedback’ section which includes a link to ‘Author Comments’. This is your opportunity to tell amazon.co.jp’s customer’s about your book in your own words. Use this section to tell customers what your book’s product description doesn’t.

Customer reviews If you have colleagues or students who have read your book you could ask them to write a review of your book on amazon.co.jp using the ‘Customer Reviews’ tool. Please remember that reviews must be an honest reflection of what the reader thought of the book. Customer reviews have been proven by amazon.co.jp to increase sales.

Create Listmania lists The Listmania function on Amazon.co.jp allows experts in any given field to create a list of ‘must-read’ books for other amazon.co.jp customers. By creating a Listmania list, you can include your own book’s alongside other important book on your subject. This will increase the visibility of your books on amazon.co.jp.

Making amazon.co.uk work for you

Amazon

 How does Amazon’s search work? When a customer conducts a search on Amazon, search results are returned using algorithms which generate a list of books relevant to the search term and then rank those books according to sales ranking (based on total units sold) and availability.

“Search-Inside” the Book  Wiley submit as many books as possible for participation in Amazon’s Search Inside the Book programme. Participation means when a customer conducts a search on Amazon, the search engine searches Amazon’s entire database of Search Inside the Book content to return results based not only on title and bibliographic ‘hits’ but also on ‘hits’ generated by key phrases within a book’s text and table of contents. Research by Amazon has proved a positive correlation between books participating in Search Inside and increased sales.

How can I help to grow sales of my book on Amazon?

Comment on your own book on Amazon On your book’s product page on Amazon is a ‘Feedback’ section which includes a link to ‘I am the author, and I want to comment on this book’. This is your opportunity to tell Amazon’s customer’s about your book in your own words. Use this section to tell customers what your book’s product description doesn’t.

  • Customer reviews If you have colleagues or students who have read your book you could ask them to write a review of your book on Amazon using the ‘Customer Review’ tool. Please remember that reviews must be an honest reflection of what the reader thought of the book. Customer reviews have been proven by Amazon to increase sales.
  • Create Listmania lists The Listmania function on Amazon allows experts in any given field to create a list of ‘must-read’ books for other Amazon customers. By creating a Listmania list, you can include your own book/s alongside other important book on your subject. This will increase the visibility of your books on Amazon.
  • Creating videos/ audio content for use on Amazon Wiley are now able to submit videos for use on Amazon book product pages. On Amazon.com, Wiley have seen a positive correlation between book product pages that include a video and increased sales. Videos that work well, in terms of driving sales, are those where an author provides some tips or tricks on a subject. If you have an idea for a video which would promote your book on Amazon, please speak to your Wiley marketing team in the first instance.
  • Include your book’s title and ISBN in your email signature You can really increase your book’s visibility by including the book’s title and ISBN in your email signature, or on any other correspondence that you regularly send; letters, newsletters, blogs etc.