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Happy New Year from Wiley

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Happy New Year from Wiley! Wishing you joyous celebrations…

As we ring in the New Year, we would like to take a moment to reflect on some of our most popular posts of 2013. Check out our recap below:

  1. Interview: Dr. Bankim Chandra Ray
  2. Take Note and Promote: Interview with Hedley Rees
  3. Guest Post from Prof. Helena Dodziuk on Excessive Science
  4. Illustrate your data
  5. Using YouTube Effectively
  6. Elevating Your Searches
  7. Author Services – are you using it to its full potential?
  8. Interview: Dr. Muhammed Atiqullah
  9. Follow up from Prof. Helena Dodziuk on ‘Excessive Science’
  10. Guest Post: Bernd Schroeder on teaching non-experts expert material

A very special thanks to the authors who sat down with us and shared great advice on social media, self-promotion, and more.

Have something to say? Sound off on your favorite posts in the comments section below. Do you want to be featured in an interview series or guest post on Wiley Author Blog? Let us know!

Thanks for making Wiley Author Blog such a success this year.  We are looking forward to more interviews and content in the upcoming year! Here’s to 2014….

 

Mobile plan brings free Facebook access to US mobile devices

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Good news for Facebook’s 1.2 billion users!

For the first time, Americans will be able to access Facebook on their mobile devices without a mobile data plan. On Monday  T-Mobile, a mobile communications conglomerate, announced that GoSmart, (a T-Mobile subsidiary), would allow users to have free access to Facebook (and Facebook Messenger). The service is predominantly targeted to smartphones but it will also work on more basic devices known as “feature phones.”

For some time now, Facebook has been hoping to boost usage of their site for those who are unable to afford data plans.

Facebook has entered agreements with carriers in India, the Philippines and other developing countries for years. Such deals aim at increasing global internet access and providing widespread accessibility to websites such as Facebook and Wikipedia in low-income countries. However, the exact terms of the agreements with the companies remain unclear.

Chris Daniels, vice president of partnerships at Facebook, said

“Facebook’s mission is to give people the power to share and make the world more open and connected, and we’re delighted that GoSmart subscribers, many who don’t have data access, will be able to use Facebook for free.”

Increased Facebook availability could mean access to previously untappedby-social-media markets. For some time now Facebook has been an ideal platform to engage and reach your audiences. As the pool of Facbook users rapidly rises, one must closely examine if they are using the platform to its fullest; No better time than the present to confirm…

Sound Off: Does Facebook’s new partnerships effect how you look at the social media outlet?

Link: Mashable’s 5 Biggest Social Media Lessons of 2013

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[image from techwhyse.com]

As 2013 comes to a close it’s a perfect time to reflect on the hits and misses of a year nearly passed. Mashable’s “5 Biggest Social Media Lessons of 2013” succinctly categorizes worldwide social media events into intriguing yet practical lessons.

From Oreo’s growth in popularity through advantageous use of the Super Bowl blackout to an Associated Press’ Twitter hack that lead to market-wide panic, this summary of the year’s successes and failures serves as an intriguing and teachable blueprint for the coming year.

The major lessons are:

  • “Social Media Can Move Markets”: Even a simple Twitter account hack can lead to stock market panic. Suddenly, previously separate entities seem interconnected.
  • “Social Media Is Increasingly Visual”: Vine and Instagram Video were introduced, allowing users to create and share short videos with ease.
  • “Social Media Isn’t Just for the Kids”: LinkedIn Influencers became a platform for CEOs to interact with members and more high-ranking global leaders joined Twitter.
  • “Social Media Advertising Is Growing, Evolving”: More revenue and influence comes from Tweets, mobile ads, and sponsored posts.
  • “Social Media Could Be TV’s Best Ally”: Related to the point above, high rates of live-tweets during television programs represent more user-engagement.

As the post focuses on emerging trends, global successes and pitfalls to avoid in the future, we wonder: what will the next year bring? What will be the next social media trend? How will the internet react to world events and how can we take part in the process?

Link: Forbes on digital marketing, SEO, and social media

The latest article titled, SEO, Social Media, & Digital Marketing: Don’t Be A Dinosaur, from Forbes’ tackles the issue of early adopters vs. late majorities. Right off the bat it seems this article is not relevant for most of us (who are just trying to promote ourselves) because it closes with some SEO contractor suggestions from contributor Larry Myler

But the reason I share this post is because of the introduction section.  At the top of the page, Myler presents a history of business technology. He highlights the fast hardware innovations since the 1980s (from fax machines in every office to websites for every person). Then readers are asked to find themselves on the bell-curve that ranges from “innovators” to “dinosaurs.” In doing so, readers can gauge their level of comfort and type of digital marketing they should embark on.

As we’ve mentioned previously, your self-promotion and digital marketing should depend on your skill level, interest level, and available free time. This bell-curve and accompanying post provide a great picture of that concept.

Interview: Professor Lehana Thabane, on mentoring

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image of Professor Thabane

Our colleagues at StatisticsViews recently interviewed Professor Lehana Thabane about mentoring.

Professor Thabane was born and raised in Lesotho and educated in both the UK and Canada. Currently, he is a professor of clinical epidemiology and biostatistics and the director of the biostatistics department at McMaster University‘s Centre for Evaluation of Medicine 

He is a passionate advocate for mentoring as a way for experienced biostatisticians to pass on professional skills to students and new graduates.  In the interview, he explains how he began mentoring students, the struggles of preparing young students with the necessary soft skills, and his proudest moments. 

Click here to read the interview.

Best Marketing Books of 2013

This past year saw the release of a wide variety of new marketing books. From “smart” marketing to targeted content and audience segmentation, many new and novel topics were explored between the pages.

Below are a few year-in-review lists. These lists are user-generated, sales generated, or created by website staff. There are some great suggestions next year’s reading list.

Did you read any great marketing books this past year? Post recommendations in the comments section below. 

And as the year comes to a close, it is a good time to reflect on the past 12 months. We hope this blog provided helpful information for self-promotion, social media sites, and publishing.

Best Twitter Accounts of 2013

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As the year comes to a close, many websites released their Best Twitter Accounts of 2013. These lists include authors, comedians, musicians. brands, and actors. 

Here are some lists of note:

With the New Year coming up, there is no better time to dive into the world of Twitter.  

As you browse through the feeds, keep in mind the singular voice of these personalities.  Also take notice how they retweet and share links. Keep in mind how some use images, videos, and .gifs to reach their audience and convey their message. These multimedia tools are very powerful if used in the correct way.