How to market you, and your published content

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Being interviewed by a website, magazine, or even here at the Author Blog can be a great opportunity to boost your profile, your work, and your social media accounts. But what happens after the publish? What you do next can be as important as the content itself. To ensure you get the most out of your time spent participating in an interview, we’ve narrowed it down to four easy steps: post publication promotion can be as simple as A, B, C…

Announce it! Twitter, Facebook, Instagram, WordPress, LinkedIn, Pinterest, Google +, Digg, and StumbleUpon are great ways to share your work to the masses. Easy one-click sharing via these social networking tools is available at the bottom of many websites, including the Author Blog. Use social media to your advantage.

Blog it! If you have a blog, share the interview or guest post with your readers.  Link them to the page and call out some of the major points addressed in the interview.  This will stir up interest and engage readers in what you have to say.

Comment Away! If a post has a bunch of comments, it becomes more discoverable in search engines like Google. When promoting your interview to your social media followers, suggest colleagues to leave comments and leave comments of your own.  Commenting facilitates conversation and makes it easier to engage with your audience.  You can even include your URL link in comments. It’s ok to “horn toot” a little bit!

And finally, Don’t forget to Keep in Touch! Keep in touch with your interviewer and follow up regarding additional opportunities.  There may be situations where the website may plan for a supplementary interview or guest post based on the positive feedback of your previous profile. Interviewers can be great resources as you continue to promote yourself and enlarge your audience.

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