Facebook Acquires Branch Media

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Facebook has acquired conversation service Branch Media and subsidiary Potluck, as of Monday January 13th. Josh Miller, Branch CEO, announced the buyout via Facebook.

In an article Miller posted last year on Medium.com, the now 23-year-old Branch CEO forecasted, “Facebook may have an irreversibly bad brand.” Miller will now be part of turning things around for the social media networking service, “After two years building Branch and Potluck, I am thrilled to announce we will be continuing our mission at Facebook!” Branch is to expand to Facebook scale, starting a Facebook ‘conversations’ unit aimed at promoting interest based interaction between users. The project is part of an overall Facebook initiative aimed at generating a more refined dialogue and supporting a News Feed composed of actual news.

Do you think “Facebook may have an irreversibly bad brand?” Is Branch just what Facebook needs? Will you stick around to see? Let us know by commenting below.

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