Link: Mashable’s 5 Biggest Social Media Lessons of 2013

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[image from techwhyse.com]

As 2013 comes to a close it’s a perfect time to reflect on the hits and misses of a year nearly passed. Mashable’s “5 Biggest Social Media Lessons of 2013” succinctly categorizes worldwide social media events into intriguing yet practical lessons.

From Oreo’s growth in popularity through advantageous use of the Super Bowl blackout to an Associated Press’ Twitter hack that lead to market-wide panic, this summary of the year’s successes and failures serves as an intriguing and teachable blueprint for the coming year.

The major lessons are:

  • “Social Media Can Move Markets”: Even a simple Twitter account hack can lead to stock market panic. Suddenly, previously separate entities seem interconnected.
  • “Social Media Is Increasingly Visual”: Vine and Instagram Video were introduced, allowing users to create and share short videos with ease.
  • “Social Media Isn’t Just for the Kids”: LinkedIn Influencers became a platform for CEOs to interact with members and more high-ranking global leaders joined Twitter.
  • “Social Media Advertising Is Growing, Evolving”: More revenue and influence comes from Tweets, mobile ads, and sponsored posts.
  • “Social Media Could Be TV’s Best Ally”: Related to the point above, high rates of live-tweets during television programs represent more user-engagement.

As the post focuses on emerging trends, global successes and pitfalls to avoid in the future, we wonder: what will the next year bring? What will be the next social media trend? How will the internet react to world events and how can we take part in the process?

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