“It’s not who you know, but who could you know.”

With political scandal on Twitter and cultural revolution on Facebook,  familiar concepts are redefined in “The Digital Age.” The resounding influence of social media is testament to the endless possibilities at our fingertips, substantive exemplars of an expansive and burgeoning array of new media.

Earlier this year Clay Shirkyinternet expert and author of Here Comes Everybody: The Power of Organizing Without Organizations , was featured on an episode of The Freakonomics Podcast called “Who Runs the Internet?

In this podcast, Shirky says, “60 percent of adults around the world are now connected to the same communications grid.” That’s roughly 3 billion connections around the world. The potential network of connections is astonishing and daunting. With some helpful guidance, even the most resisting Luddite can reap the benefits of expanding your contacts. 

So next time you are at a networking event, look around and think, “Who could I know?” Your next best professional connection could be standing by, ready to link up.

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