The latest article titled, SEO, Social Media, & Digital Marketing: Don’t Be A Dinosaur, from Forbes’ tackles the issue of early adopters vs. late majorities. Right off the bat it seems this article is not relevant for most of us (who are just trying to promote ourselves) because it closes with some SEO contractor suggestions from contributor Larry Myler.
But the reason I share this post is because of the introduction section. At the top of the page, Myler presents a history of business technology. He highlights the fast hardware innovations since the 1980s (from fax machines in every office to websites for every person). Then readers are asked to find themselves on the bell-curve that ranges from “innovators” to “dinosaurs.” In doing so, readers can gauge their level of comfort and type of digital marketing they should embark on.
As we’ve mentioned previously, your self-promotion and digital marketing should depend on your skill level, interest level, and available free time. This bell-curve and accompanying post provide a great picture of that concept.