In this week’s technology section, NY Times profiled Gary Vaynerchuk. Gary Vaynerchuk, of VaynerMedia, is a social media marketer and “self-promoter.”
He frequently uses Twitter to connect with current and prospective clients. According to the interview, he challenged himself to publish 70 Tweets per day and accomplishes this by combining both response tweets and original musings. Vaynerchuk also planned to interview 365 people in 365 days and post 3 essays per week on Medium.
These types of activities expose Vaynerchuk’s brand and company to a wide variety of ears.
Click here to view a slideshow that goes along with the profile. Within these pictures, you can follow Vaynerchuk through his 16-hour day. constantly engaging with employees, clients, and others.
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With the workload of one’s university, research institution, or employer, it may seem impossible to follow Vaynerchuk’s lead. But there may be a few small things you can do.
For example, try to spend a few minutes doing a little bit more.
Spend a few more minutes engaging with your Twitter followers. Compose some tweets that mention colleagues.
Spend a few more minutes browsing through Hashtags: Vaynerchuk often uses Hashtags to find his audience so you can do the same. Search for popular hashtags related to your Tweets and add them in. Become familiar with how Hashtags are formatted. This will help in the long run.
Spend a few more minutes talking to others. Vaynerchuk decided to interview “anyone who asked.” Participate in a 5-minute conversation with someone new. Whether this person is a social media/technology-minded individual, a colleague from another department, or just a familiar person you see during your daily commute, you can always learn something new from those around you. Every person enters a conversation with a different set of experiences and social constructs. Talking to these unfamiliar individuals may expose you to a novel idea for self-promotion that you were unaware of.