Using Instagram, a follow-up
Related to our previous post about using Instagram, Mashble posted about some other companies that are using Instagram for promotion efforts. Fortune-500 companies like Nike, Walgreens, Target, and Whole Foods launched successful Instagram publicity campaigns, highlighting their brand and providing their followers with useful information.
The article analyzes success of campaigns based on the post type (video or image), filter-usage, time of day, and Hashtag usage.
For example, research found that pictures are more successful than videos but videos are most successful during “off-hours” (9 PM to 8 AM).
In the end, final tips and thoughts are presented by Sabel Harris, of TrackMaven.