Self-publishing is a trend that cannot be ignored. More authors are utilizing tools like Lulu.com, CreateSpace.com, and Amazon to write, edit, and illustrate their own texts instead of working with a publisher.
The Guardian posted a Self-Publishing Showcase series where writers share their thoughts about this approach to getting your book out to the public.
For example, Rachel Abbott brought up in her post that when you choose to self-publish, you are responsible for the success of the book, especially when it comes to promotion (Read her post here).
Mark Edwards, an author who dabbles in both self and traditional publishing, talks about the importance of having choices (Read his post here).
Even though most of the writers in the series categorize themselves as fiction writers, this is an issue that may affect us academic writers in the future.