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As part of the New York Times’ Business Day section, you can view a series of articles aimed at small business owners. Called You’re the Boss, this column features some interesting content that could be valuable for you as an author.
As an author, you essentially need to think of yourself as a “small business.” You make the decisions on how to present yourself and what steps to take in promote your product (which is you).
On August 8th, the topic was ways to improve your marketing on Facebook. Melinda Emerson (founder of Quintessence Multimedia, a social media strategy and content development company) says you need to be aware of how Facebook algorithms work and how to use them to increase the effectiveness of your activities. She also points out the importance of not flooding your fans (or customers).
Click here to read the post.