Instagram launches Vine-like videos

In response to the popularity of Vine, Instagram (which is owned by Facebook) released its own video application.  It is integrated into the already popular Instagram app and will have the a few features that the Vine app does not have.  For example, you will be able to take 15-second videos and add filters to each video.

Instagram’s co-founder, Kevin Systrom, posted a full description of this new functionality on the Instagram blog, along with a video.

Systrom says,

“Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.”

It seems pretty easy to access if you already use Instagram as a photo-sharing tool.

How can this new application help authors?

Video are an integral part of your self-promotion process.  Like with Vine, you can create a short video to show off the front cover to your new book. You can film teases to your longer videos. If you are comfortable with showing a more personal side of yourself, you can use these short videos to pan around your office or home space.    But unlike Vine, Instagram videos can be up to 15 seconds and you are able to add filters to jazz up the look of the video.

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CNET posted an article about how Instagram video and Vine are two separate pieces of technology mostly because of the different type of user each app will attract (Click here).

CNNMoney focuses their analysis on why Instagram will overtake Vine’s market share (Click here).

TechCrunch outlined the difference between the two apps with easy to read charts (Click here).

New York Times’ Bits Blog pointed out that Facebook is betting users prefer 15 second videos (Click here).

Click here and here to read our previous posts about Vine.

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