Online Marketing & Publicity: At Publication

This is part two of our Online Marketing and Publicity three-part series.

We will be talking about how to market your title at publication.

+ + +

So, your title has been published?  Now what do you do?

Well, this phase is very similar to those activities before your book or article is published.

It is important to continue buzz as your title reaches the marketplace.  Keep soliciting reviews from colleagues and other trusted industry leaders. Once the title is in the hands of the general population, you can starting asking your readers for reviews.  Readers can easily post reviews on sites like Amazon.com.  Engage with your customer/ reader base.

If your schedule allows, plan for conference appearances and book signings. Keep track of these events and inform your editor so they can make any required arrangements.  Use these events as a networking opportunity and hand out business cards.

Make sure to publicize these events on your social network accounts. You can easily create Facebook events where you can post time, location, and other important information. If you would like a walk through on how to create Facebook Events, just let us know at authorblog@wiley.com.

Tags: , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: