Using the Online Marketing & Publicity Page
Wiley.com maintains several how-to pages that may be of interest to you. One of these guides is the Author’s Guide to Online Marketing & Publicity. This guide (found here), contains some great tips for marketing yourself. When you are publishing a title (whether it be a journal article or book), there are three points at which you need to think about online marketing:
During each of these stages, you will have to focus on different marketing activities and keep different objectives in mind. In this three part series, I am going to highlight each of these phases in the marketing process and explain how to frame your self-promotion activities.
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