Recent Updates for Google SEO
Earlier this month, Google announced a few changes and innovations to their SEO algorithms and webmaster relations.
In the video below, Matt Cutts lays out these changes. He talks about the prevalence of advertorial spam and how Google is taking steps decrease the success of these types of posts.
He also mentions that Google plans to solidify relationships with the “expert” webmasters. This will make sure their sites are ranked higher than “black hat” webmasters and protect against site hacking.