Time to Tweet

Gone are the days when a little blue bird was just an animal sitting on a bench; where a hashtag was the button you continuously pressed to try and get past annoying multiple choice options when calling the insurance company, and when it was acceptable to make a point in more than 140 characters.

Here, are the days of Twitter. Yeah, it sounds pretty complicated and with only 140 characters (roughly 20 words) to play about with, what benefit can it really have when you’re trying to market a 687 page book about numerical and analytical methods in geomechanics? You’d be surprised.

Think about the transition from huge old broadsheet newspapers to the compact and concise i newspaper, with bitesize articles that allow the reader to get the facts they need in the shortest amount of time possible. Twitter is just that, on a social, mobile and virtual platform.

  1. So that’s number 1 of 5 reasons why Twitter will help you with the marketing of your book, article, or contribution. Ever written copy or a blurb that drones on and most likely bored your reader completely? Twitter forces you to write in a designated amount of characters, so you can provide any potential readers with snappy insights into your work which will make them want to know more.
  1. Newspapers are daily, magazines often weekly, and leaflets or event displays can take months. – Sorry just nipped away for a minute, advertised my new blog post on Twitter- it’s instant. The immediacy of social media makes it a great way for you to reach out to your future audience wherever you are, whatever the time.
  1. The benefits aren’t just for your book either, while you’re posting other people are too, and what they have to say can benefit you. Learn from how other authors, editors and contributors promote their work. Observe how highly-followed accounts interact with their audience and meet people in a similar situation as you.
  1. It doesn’t have to be all sell, sell, sell either (and shouldn’t be). Twitter isn’t just about pop fans finding out what their favourite bands had for dinner, or catching up on what film stars and TV stars are doing. They want to know about you as well. They want to know what books you’re reading and what news you find interesting. Twitter is a chance to show off a bit of your personality, too.
  1. Everyone’s doing it. Yep, that’s right, it’s time to jump on the bandwagon. Twitter is home to over 500 million users, that’s a massive audience of potential readers and reviewers; you’d be stupid not to follow the #trend.

So, go ahead, tweet, retweet, trend, hashtag and pick out something nice to wear for follow Friday (and come back to the blog soon to find out what all this tweet speak actually means…)

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About wileyauthor

As a leading global publisher of print and electronic products—including scientific, scholarly, professional, consumer, and educational content—Wiley is the place to publish.

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