Making amazon.co.uk work for you
How does Amazon’s search work? When a customer conducts a search on Amazon, search results are returned using algorithms which generate a list of books relevant to the search term and then rank those books according to sales ranking (based on total units sold) and availability.
“Search-Inside” the Book Wiley submit as many books as possible for participation in Amazon’s Search Inside the Book programme. Participation means when a customer conducts a search on Amazon, the search engine searches Amazon’s entire database of Search Inside the Book content to return results based not only on title and bibliographic ‘hits’ but also on ‘hits’ generated by key phrases within a book’s text and table of contents. Research by Amazon has proved a positive correlation between books participating in Search Inside and increased sales.
How can I help to grow sales of my book on Amazon?
Comment on your own book on Amazon On your book’s product page on Amazon is a ‘Feedback’ section which includes a link to ‘I am the author, and I want to comment on this book’. This is your opportunity to tell Amazon’s customer’s about your book in your own words. Use this section to tell customers what your book’s product description doesn’t.
- Customer reviews If you have colleagues or students who have read your book you could ask them to write a review of your book on Amazon using the ‘Customer Review’ tool. Please remember that reviews must be an honest reflection of what the reader thought of the book. Customer reviews have been proven by Amazon to increase sales.
- Create Listmania lists The Listmania function on Amazon allows experts in any given field to create a list of ‘must-read’ books for other Amazon customers. By creating a Listmania list, you can include your own book/s alongside other important book on your subject. This will increase the visibility of your books on Amazon.
- Creating videos/ audio content for use on Amazon Wiley are now able to submit videos for use on Amazon book product pages. On Amazon.com, Wiley have seen a positive correlation between book product pages that include a video and increased sales. Videos that work well, in terms of driving sales, are those where an author provides some tips or tricks on a subject. If you have an idea for a video which would promote your book on Amazon, please speak to your Wiley marketing team in the first instance.
- Include your book’s title and ISBN in your email signature You can really increase your book’s visibility by including the book’s title and ISBN in your email signature, or on any other correspondence that you regularly send; letters, newsletters, blogs etc.